Back to School Shopping Bra ABC's

It’s the end of summer and time for back to school shopping. Whether you’re in high school or headed to college, you might look forward to choosing from the latest fall styles. But none of the adorable new fashions you buy will look their best if they’re worn over tired, ill-fitting bras. So make sure […]

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Sports Bras: Would You Run a Marathon Bra-less?

The LA Marathon attracts 25,000 runners every year. I’m not sure how many of those are women, but I saw plenty of sports bra-less female athletes take part in last weekend’s annual race. I was there as an observer cheering on a good friend who had taken on the challenge of competing in her first, […]

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Sports Bras for Ordinary and Olympic Athletes

Sports bras aren’t the first thing I think about when exercising. I hate working out indoors when I could be running outside in a park or on the beach. But we’re having a mini-heat wave in Southern California so I’ve been doing my laps on the treadmill at an air-conditioned gym. The good news is […]

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Handful Sports Bra: Respecting the Shape of Active Women

Ever heard the phrase “more than a handful is a waste?” It’s a backhanded compliment; directed at smaller breasted women at the expense of someone who might be a wee bit bigger busted. Never mind that size is relative and boob beauty is in the eye of the beholder. Residing somewhere further up the alphabet […]

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Invest in Your Breasts: Buy the Best Sports Bra

According to an international exercise expert, sports bras should be required athletic equipment for all young girls. But are all sports bras created equally? And what is the best sports bra? Dr. Joanna Scurr of the University of Portsmouth, studies breast movement during physical activity and found that discomfort and serious physical damage can result if women […]

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