bras don't fit

8 Random Reasons Your Bras Don't Fit

What are the reasons why bras don’t fit? According to some bra fitters, “85% of women are in the wrong size bra.” But that statistic is just a myth and fails to take into account that not all bras are sized or made the same way. So it’s not about finding the one, right size. Most […]

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bra zone book excerpt

The Bra Zone Book Excerpt: Why I Wrote My Book

Today’s post is for those readers who want to know more about my new book. I’m pairing this Bra Zone book excerpt with a small selection of recommended bras from our store. As you’ll see, bra buying isn’t always easy, even when there are many brands and styles available. This brief introduction to The Bra Zone: […]

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Royce Lingerie

Royce Lingerie: Wirefree Bras for All

A few weeks ago, we published a lingerie review about a Royce Lingerie post-mastectomy bra. Today, we’re highlighting the non-surgical styles available from this UK intimates brand. Wireless bras are Royce Lingerie’s specialty. That’s all they do. Bras that support without wires are not just for women who’ve had breast surgery. Many pregnant and nursing mothers […]

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cute sports bras

18 Cute Sports Bras to Motivate and Inspire You, In or Out of Gym

Want to motivate yourself, even when you have zero plans to go to the gym? Cute sports bras are one answer. Yeah, they’re great if I’m heading to a spin or yoga class, too. But sometimes I just throw on workout gear to jumpstart my morning. I may end up writing or working on a blog […]

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Anita

Anita: An Innovative 130-Year-Old Lingerie Business

Yep, that’s right. Intimate apparel and swimwear brand, Anita, has been in business for 130 years. They’re celebrating their anniversary with a PR campaign featuring images of 130 women from different walks of life wearing their lingerie and swimwear. And that makes perfect sense, given their dedication to serving the scope of women’s intimate apparel needs. […]

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