Blog

Bluebella
decade

Looking Ahead to a Break from Blogging & Social Media

There’s a new decade ahead, and it’s tempting to track all my accomplishments over the past one. While it’s always good to look back on how far I’ve come, I’m more interested in what’s next. What’s going to push me out of my comfort zone and help me grow? With six decades behind me, I […]

Read more
lingerie for older women

How to Sell Lingerie to Baby Boomers: Six Tips for Marketing to Older Women

You may be surprised to learn that Baby Boomers are the second-largest group of bra buyers, after Millennials. And their share of this market is growing at a faster rate than all other generations. One wonders why there aren’t more women of a certain age (52 to 70) appearing in intimate apparel advertising or on […]

Read more
model

From Lingerie Blogger to Brand Model: My Experience

In the era of social media, the word “model” has acquired a broad definition. I grew up thinking that models were glamorous people featured in runways, magazines and large posters. So it’s a word I have a hard time associating with myself. But starting my blog opened my eyes to different aspects of the fashion […]

Read more
beyond plus-size

Moving the Goalposts: Is There A World Beyond Plus-Size?

A few weeks ago, Elisabeth sent this article from The Curvy Fashionista with a simple question attached: “What do you think about this?” If you’re not up on the latest plus-size marketing debates, the article covers the founder of Universal Standard arguing that the plus-size term is dead. And that body positivity and size access […]

Read more

Can a Lingerie Blog Boost Your Body Confidence?

Growing up I had a very troubled relationship with my body. I was forever trying to be smaller, covering up my perceived lumps and bumps and wishing I looked like somebody else—mainly those super glossy girls in all of the magazines. This sense of inadequacy carried through to adulthood. And my body confidence only began […]

Read more