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lingerie for older women

How to Sell Lingerie to Baby Boomers: Six Tips for Marketing to Older Women

You may be surprised to learn that Baby Boomers are the second-largest group of bra buyers, after Millennials. And their share of this market is growing at a faster rate than all other generations. One wonders why there aren’t more women of a certain age (52 to 70) appearing in intimate apparel advertising or on […]

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model

From Lingerie Blogger to Brand Model: My Experience

In the era of social media, the word “model” has acquired a broad definition. I grew up thinking that models were glamorous people featured in runways, magazines and large posters. So it’s a word I have a hard time associating with myself. But starting my blog opened my eyes to different aspects of the fashion […]

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beyond plus-size

Moving the Goalposts: Is There A World Beyond Plus-Size?

A few weeks ago, Elisabeth sent this article from The Curvy Fashionista with a simple question attached: “What do you think about this?” If you’re not up on the latest plus-size marketing debates, the article covers the founder of Universal Standard arguing that the plus-size term is dead. And that body positivity and size access […]

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Can a Lingerie Blog Boost Your Body Confidence?

Growing up I had a very troubled relationship with my body. I was forever trying to be smaller, covering up my perceived lumps and bumps and wishing I looked like somebody else—mainly those super glossy girls in all of the magazines. This sense of inadequacy carried through to adulthood. And my body confidence only began […]

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my boobs

8 Things Men Need to Stop Saying About My Boobs

I have big boobs. I have big boobs, and I am 4’10. The growth of my big boobs was steady as a pre-teen. And then when high school hit they grew at a fast and furious pace, leaving me in that weird stage of, “Wait, what are these for?” or “Oh, this is definitely going […]

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