Got bra fit problems? It’s not your fault. Sure, women’s breasts are always changing and moving around on our chests. So it’s easy to blame ourselves when a particular bra—even in our correct size—doesn’t fit. But you need to keep in mind the way bras are made, sized, and sold. It turns out we may […]
Read moreWhere to Buy Bras Online
Do you know where to buy bras online? Dominating the bra buying market with nearly half of all US lingerie sales, you might first turn to Victoria’s Secret. But what if you need or want a style they don’t make, or your boobs fall outside their size chart? Where do you shop for fashionable and well-fitting bras if you live […]
Read moreThe Perfect Victoria's Secret Perfect Body Ad
Are you offended by the latest Victoria’s Secret “perfect body” lingerie ad? Many are concerned that the ads shame women of different sizes and shapes. There’s even an online petition demanding that Victoria’s Secret apologize and kill the campaign. Here’s the ad in question: Yes, Victoria’s Secret is selling their line of “perfect body” lingerie by showing […]
Read moreIntimate Apparel Market Trends You Might Miss
Intimate apparel market trends are set in motion long before lingerie and swimwear brands show off their latest collections at trade shows. Manufacturers are busy testing new products, sourcing materials, and gathering feedback from potential customers year-round. It can take anywhere from 12 to 24 months (or longer) from design concept to the finished, fluffed, and tagged product on […]
Read moreHalloween Costume Ideas Start With Great Lingerie
Halloween is my favorite holiday. I love any excuse to indulge in chocolates and candy while playing dress-up. And the best part is dreaming up new Halloween costume ideas. I’m not a fan of store-bought costumes but I’m not a seamstress either. Instead I put a costume together from pieces in my own wardrobe, or find things in thrift stores. […]
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