where to buy bras online

Where to Buy Bras Online

  |   By Elisabeth Dale

Do you know where to buy bras online? Dominating the bra buying market with nearly half of all US lingerie sales, you might first turn to Victoria's Secret.

But what if you need or want a style they don't make, or your boobs fall outside their size chart? Where do you shop for fashionable and well-fitting bras if you live nowhere near a mall or department store?

Thankfully, there are plenty of online bra buying options from which to choose. Many retailers have free shipping and generous return policies (although you should read the fine print before ordering). They feature customer reviews so you can get a better idea about fit and function. Plus their intimate apparel lines extend to swimwear, sleepwear, maternity, men's, and other accessories.

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Here are 9 lingerie websites (in alphabetical order) you may want to visit when looking to buy bras online. Each presents a distinct bra shopping experience and stocks more than one in-house brand. This list is also a great example of the way shopping for bras continues to evolve.

Bare NecessitiesThis retailer has more than 3000 styles of bras and swimwear to offer shoppers. You can search by size, color, or department. Helpful customer product reviews make sorting through all the choices easier. Continuously expanding, Bare Necessities recently added shoes to their inventory.

where to buy bras online

Commando Tulip Lace Soft Bra
Image via Bare Necessities

Big Girl Bras.  Dedicated to providing bras, shapewear, swimwear, and other intimate apparel basics to the full bust, full figure, and plus size woman. also carries a few smaller bands and cups (28 bands with A cups).

BraStop. This UK website stocks bras, swimwear, and other lingerie for D through K cups. Many pretty flirty youthful brands, including those meeting maternity and nursing, and post-mastectomy needs.

Bravissimo. Another UK website on a mission to dress D to L cup women. They offer lingerie, swimwear, and nightwear. The site also links to their Pepperberry clothing line, designed "with your boobs in mind."

where to buy bras online

 Freya Longline Pansy Bra
via Bravissimo

Dollhouse Bettie Love the look of vintage lingerie? Dollhouse Bettie fulfills all your retro-lingerie fantasies with a selection of well-known bra brands and original pieces. This is the place to shop if you're looking for something to wear for a sexy pin-up photo shoot.

where to buy bras online
Huit Fille Unique Midnight Bra
via Dollhouse Bettie

HerRoom.  With over 200 name brands, HerRoom offers plenty of bra buying options. The site includes customer reviews and shows you how bra shapes look under different styles of clothing. You'll also find helpful fitting videos, bra styles matched to breast shapes, plus their unique Universal Cup sizing system that makes it easier to find your size across different bra brands.

where to buy bras online

Parfait by Affinitas Full Busted Plunge Bra
Image via HerRoom

Journelle. This New York based lingerie company is focused on luxury and designer lingerie brands. Good range of sizes, prices, and a fabulous place to shop for everyday bras or very special occasion and bridal lingerie pieces.

Lula Lu Petite Lingerie.  This retailer caters to women who wear 28-38 bra bands and AAA, AA, A, and B cups. Lula Lu Petites stocks a variety of bra styles, from bandeau, push-up, to sheer bralettes and demi-cups.

Lula Lu Camille Demi Bra

Lula Lu Petites Camille Demi Cup Bra
Image via Lula Lu Petites

True & Co. A new concept in bra buying, True & Co. puts you through a two-minute fit quiz to determine not only your bra size but your body type and personal style. They then send you bras and you have 5 days to try them (for free) before you buy them.

None of these websites meet your bra needs? Please leave questions, suggestions, or add your own favorite online lingerie retailer in the comments below!

Have you purchased bras from an online lingerie retailer? Would you try any of the retailers listed here? Why or why not? 

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