Bustiers and Basques: Flattering and Festive

What are bustiers and basques? The dictionary defines a bustier as a close-fitting strapless bra that you can wear as outerwear. According to the French, it’s merely a longline bra. A basque is longer, and often includes garters or suspenders. But the terms seem interchangeable. And both styles veer into “only for the boudoir” territory, […]

Read more

Balconette and Demi-Cup Bra Styles: What's the Difference?

What’s the difference between a balconette and demi-cup bra styles? That can be tough to figure out since both lingerie brands and retailers seem to supply contradictory information about their features. Some of their websites claim that the demi-cup exposes more of the breast than the balconette, and vice-versa. So it’s no wonder that the […]

Read more
best bralettes

The Best Bra Styles to Buy—At Every Age

Many lingerie articles focus on the number of or styles of bras you should own, to create a complete lingerie wardrobe. But materials also matter, as does breast shape. And fashion tastes make a difference. So the recommended best bra styles for one person may not be right for someone else. And then there’s the […]

Read more
lingerie for older women

How to Sell Lingerie to Baby Boomers: Six Tips for Marketing to Older Women

You may be surprised to learn that Baby Boomers are the second-largest group of bra buyers, after Millennials. And their share of this market is growing at a faster rate than all other generations. One wonders why there aren’t more women of a certain age (52 to 70) appearing in intimate apparel advertising or on […]

Read more
Else Lingerie

Else Lingerie: Effortless, Modern and Elegant Intimate Apparel

We’re featuring Else Lingerie on the blog today because I recently visited their new flagship store, here in Los Angeles. They don’t just design bras and knickers; they offer a complete brand experience that reflects a timeless aesthetic, including home textiles and candles. I’m a big fan but never tried on any of their styles. […]

Read more
Want the latest news from The Breast Life?

Sign up below to receive our newsletter, which includes lingerie sales, featured products, and popular blog posts.