Many lingerie brands make first bras for young girls, but Yellowberry takes a unique approach to designing and marketing their products. Megan Grassell started the company as a 17-year-old high school student. She’d been frustrated by the lack of first bra options available to her younger sister. So she decided to make a difference by […]
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“Ma, why are you on Facebook in your underwear???” read the text from my youngest son. Good question. He’d seen a photo on my page from a shoot I’d done a few weeks back. The idea (Sweet Nothings brainchild) was to bring a group of lingerie bloggers and designers together to show that wearing lovely […]
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What lingerie fashions might you find in stores this Fall? After walking the aisles of New York’s Javits Center for two days during the Curvexpo Lingerie & Swim tradeshow, I can sum up FW2016 lingerie trends in one sentence: work is play, and play is work. What do I mean? Athleisure styles continue to dominate […]
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It’s Women’s History Month and International Women’s Day and the perfect time to ask: who invented bras? Love them or hate them, most women (and even some men) won’t leave home without one. There’s no medical reason to wear them despite claims to the contrary. But bras do alleviate the aches and pains of carrying extra boob […]
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Ever wonder how new lingerie brands make it onto store shelves or hangers? Most meet potential retailers by exhibiting their lines at intimate apparel and clothing trade shows. It exposes them to hundreds of on-line and brick and mortar buyers that might never see or hear about their products. That’s why I attend Curvexpo Lingerie […]
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