Do you know LIVELY lingerie? Launching in 2016, the brand is a new player in the industry. They're different from most "direct to consumer" bra brands vying for a share of the intimate apparel market. You can choose to shop on their website or in one of their four brick and mortar stores. And you'll find them at Nordstrom.
LIVELY's marketing focus is on body positivity and empowerment, not the male gaze. Bra sets are budget-friendly, all only $35 with discounts if purchasing multiples. Their sizes range from 32A to 44DDD/46DD. Founded by a former Victoria's Secret executive, LIVELY recently sold to Wacoal—another well-known intimate apparel giant. Given the depth and quality of their parent company (and its many excellent subsidiary labels), this is good news for anyone wishing to try the LIVELY brand.
Full disclosure: LIVELY gifted the products in this sponsored post, but opinions expressed here are my own.
This review covers three different bra styles: a classic t-shirt, an unlined underwire lace, and their busty bralette (all in size 34D). Plus, I tried two pairs of knickers in size medium. LIVELY also sells non-wired, strapless, push-up, sports, and nursing bras, which are all bra wardrobe basics. And they've got lounge and swimwear, too.
I'm usually not a fan of t-shirt bras in general, but it's a must-have if I want to wear anything from my closet or dresser. And this one fits me beautifully. Double-stitching around wires and center gore make me feel secure, and the pretty lace back straps convert the bra into a racerback. The padding isn't too thick, and the fabric is uber-soft on my skin. Another brilliant feature is the front adjusting straps. My one complaint is with the toasted almond color is the contrasting white band, which seems out-of-place. But the simple remedy for that issue is another colorway.
This pretty lace bra has many of the same features as LIVELY's t-shirt bra, like front adjusting straps, and a convertible J-hook. The mesh lining on the cups makes for a comfortable fit without any scratchy material next to my skin. If you're looking for a pretty lace bra, this one is for you. The fit is similar to a typical demi-cup style, with vertical front seams, so not as snug as the t-shirt bra. And the scallop edging on cup tops adds an extra flirty and feminine touch.
This lace bralette is prettier in person than in this photograph. And while bralettes aren't meant to support, the mesh lining of this one keeps everything in place. Plus, it's available in a variety of colors. It's comfy and perfect for casual wear. Note that LIVELY includes a DD/DDD shopping section on its website, which features several "busty" bralette styles from which to choose.
Briefs and PantiesThe All-Day Brief Available in 5 Colors Fits Sizes XS - XXXL via LIVELY
I received both the High Waist Bikini and the All-Day Brief and fit perfectly. Made of super comfy Modal, the high-waist bikini features lace panels that coordinate with similar bra materials. All LIVELY lingerie pieces mix and match, so you can't go wrong. And they give you plenty of panty style choices, including thongs and bikini cuts and all-cotton alternatives. Simple pricing means all are $10.
Shipping, Returns, Misc.
Shipping is free on orders of $40 or more—so if you order only one bra and one panty, you've earned it. You have 30 days to try them out, but LIVELY tags must still be on for any returns.
LIVELY has a rewards program, which encourages brand loyalty without committing you to membership. And they make it easy to earn points, whether through purchases, reviews, or referrals.
The combination of LIVELY's wide size range, pretty basics, and their inclusion of diverse body types and models makes them a brand to try. And their prices make it that much easier to buy all the basic bra and panty styles you'll ever need. What's not to like?
What do you think of LIVELY lingerie? Which styles would you wear?