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What Happens When Women Stop Wearing Bras?

Would you ever stop wearing bras? I wouldn’t. Media reports this week challenged women to change their bra-wearing habits. These calls for us to go bra-less were based on comments made by a French professor during a radio interview. He claimed to have measured the changing breasts of over 300 “sports” women between the ages […]

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Forget Bra Sizing: What's Your Bra Style?

Ever since Oprah staged her first Bra Intervention, the importance of proper bra fit and sizing has been in the news. But what about bra style? Many women assume they wear the same size across different brands and bra styles. But nothing could be further from the truth. Why? Because: (1) no two bras are […]

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An Open Letter to Women: Why Do We Shop at Victoria's Secret?

An open letter to Victoria’s Secret from a young father went viral this week. He’d heard a rumor (untrue) that the lingerie giant was starting up an underwear line for middle school girls. His concern was how Victoria’s Secret new target market would impact his three year old. Said the Rev. Evan Dolive, “I don’t […]

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Sports Bras: Would You Run a Marathon Bra-less?

The LA Marathon attracts 25,000 runners every year. I’m not sure how many of those are women, but I saw plenty of sports bra-less female athletes take part in last weekend’s annual race. I was there as an observer cheering on a good friend who had taken on the challenge of competing in her first, […]

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How to Store Bras? Four Simple Bra Storage Rules

How do you store your bras? For years, my idea of bra storage was to fold my bras in half and toss them into the top drawer of my bedroom dresser. Every few months I’d pull it open and find a mess of straps, cups, and panties. Like my lingerie had a wild party behind my […]

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