Ultimo Lingerie launched their new “Real Women” marketing campaign this week. They choose ten ordinary women to represent their brand, rather than the typical thin model standard favored by the fashion industry. They range in ages from 18 to 45 and vary in sizes 8 to 18. This ad strategy may sound familiar since it’s been used by […]
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It’s National Cleavage Day today, a holiday created by our bosom buddies at Wonder Bra. Sure, it’s an obvious marketing ploy to sell bras. But who doesn’t love cleavage? National Cleavage Day recognizes the power women’s breasts have to attract and distract at the very same time. Kim Kardashian and Mad Men’s Christina Hendricks know how to work their breast assets on […]
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