Where are all the hot older women in lingerie advertising? There are a few, but they are a rare find in a field of hard young bodies. When you age, you also get soft in some places—even if, like me, you work out with weights three times a week. And while “hot” may not be used […]
Read moreLusomé Innovative Luxury Sleepwear Keeps You Cool and Dry
It’s not often I run across an intimate apparel brand that offers more than great fit and fashion. When I first laid eyes—and fingers—on Lusomé at a lingerie trade show, it was evident it was created to meet a particular need. It’s made with an advanced moisture-wicking technology that accelerates evaporation and eliminates odor and […]
Read moreFront Closing Bras: Pretty and Practical Lingerie Solutions
Many people prefer to wear front closing bras, and now there are plenty of options in this bra category. Summer tops and dresses often require me to switch to racerback front-close styles. But front-fastening bras feature traditional strap placements, too. And women who suffer from shoulder or arm mobility issues prefer to wear them year-round. Putting […]
Read moreLingerie Trend Alert: High Neck Bras and Bralettes
The latest lingerie trend to hit stores takes bras in the opposite direction of those worn to show off a plunging neckline. It’s the rise (yikes) of high neck bras and bralettes. It could be these high or halter necks are just an extension of the bralette trend. Like many unstructured foundations, they won’t work […]
Read moreSmall Cup Large Band Bras: Still an Underserved Market?
It’s been a couple of years since we highlighted small cup large band bras. And I wondered if there’s anything new to report. After a quick search of the leading lingerie retailers, I didn’t find many new brands targeting this market. At least not like those going after smaller band/full bust cups. But, thankfully, there is now […]
Read more