What people are saying about the Bra Zone….

"This book covers every aspect of the bra market... It has actually enlightened me on a few facts. It's one of those rare literary combinations; an easy read chock full of valuable information."

— Ellen Lewis, LingerieBriefs

"Required reading for anyone who makes (or wears) clothes. Being informed about your foundations makes any look work for you!"

— Mallory Donohue, Zede's Sewing Studio

Recent Blog Posts

Fall lingerie trends

Fall Lingerie Trends: In Stores or Coming Soon

I stopped doing formal lingerie trade show coverage a few years ago for reasons that aren’t exactly a secret: much of the stock at shows like Curve looks pretty much the same. Lingerie trends have become less exciting over the past few years, and color palettes have evolved to focus on nothing but the most […]

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wear lingerie in your 50s

How to Wear Lingerie in Your 50s, 60s, and Beyond

Just because you’ve reached a certain age, doesn’t mean you have to give up wearing beautiful lingerie. Take it from a woman who participated in her first boudoir shoot at the ripe young age of 59. Still, it can be a challenge to shop for and wear lingerie in your 50s and 60s. You won’t […]

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Visit the Sale Section and Save up to 50% on Lingerie from Journelle!
Dear Bowie Silk Loungewear
New Fall Activewear to keep you moving! Shop HerRoom Sports Bras, Leggings & More!