What people are saying about the Bra Zone….

"This book covers every aspect of the bra market... It has actually enlightened me on a few facts. It's one of those rare literary combinations; an easy read chock full of valuable information."

— Ellen Lewis, LingerieBriefs

"Required reading for anyone who makes (or wears) clothes. Being informed about your foundations makes any look work for you!"

— Mallory Donohue, Zede's Sewing Studio

Recent Blog Posts

Fleur of England

Fleur of England: New Collection, Website, and Special Discount

There are many reasons to fall in love with luxury lingerie brand Fleur of England. First, are the original pieces brought to life by its founder and creative director, Fleur. She draws out every lace detail, oversees all aspects of production, and can be found perfecting and finalizing new colors in her kitchen. (That’s dedication.) Here’s a photo […]

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Fall lingerie trends

Fall Lingerie Trends: In Stores or Coming Soon

I stopped doing formal lingerie trade show coverage a few years ago for reasons that aren’t exactly a secret: much of the stock at shows like Curve looks pretty much the same. Lingerie trends have become less exciting over the past few years, and color palettes have evolved to focus on nothing but the most […]

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Gorgeous Plus Size Panties! 4 For $26!
New Swimwear Arrivals at HerRoom. One Piece, Two Piece, Plus Size and more. Shop Now!
New Fall Activewear to keep you moving! Shop HerRoom Sports Bras, Leggings & More!