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Halloween lingerie

Six Items to Add to Your Halloween Lingerie Wishlist

Every holiday is an excellent occasion to dress up and play with lingerie. Halloween is no exception. Velvety bats, snake embroidery, intricate lace, and scary masks are showing up. Here is a non-exhaustive list of items that gave me a very witchy Halloween lingerie vibe and felt appropriate in this beautiful month of October. Black […]

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13 Full-Bust and Plus-Size Bras to Show Off This Season

While I appreciate a great t-shirt bra as much as the next person, my true love is flashy and sparkly bras with real personality. Luckily with layering season coming up and lingerie-inspired fashion still trending, brands have also gotten on board. They’re producing a range of great options for full-busted and full-figured women. These full-bust […]

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Minimizer Bras: How They Work Plus 12 of the Prettiest

Minimizer bras don’t get written about much. They’re not ‘cool.’ But they can be useful. Minimizers do precisely what the name suggests—they make your breasts look smaller. Why might you want to wear minimizer bras? Have you ever struggled to find shirts and button-through dresses that didn’t gape? A minimizer can fix that by flattening […]

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The DD Dilemma: Core-Size vs. Full-Bust Bra Differences

In the lingerie industry, bra sizing is broken down into categories. For example, ‘full bust’ sizing officially starts at a DD cup. Some full-bust brands choose to begin at D. ‘Core sized’ brands, on the other hand, traditionally focus on A-D cups. Nowadays, however, many such brands go up to a DD or even DDD. […]

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best bralettes

The Best Bra Styles to Buy—At Every Age

Many lingerie articles focus on the number of or styles of bras you should own, to create a complete lingerie wardrobe. But materials also matter, as does breast shape. And fashion tastes make a difference. So the recommended best bra styles for one person may not be right for someone else. And then there’s the […]

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lingerie for older women

How to Sell Lingerie to Baby Boomers: Six Tips for Marketing to Older Women

You may be surprised to learn that Baby Boomers are the second-largest group of bra buyers, after Millennials. And their share of this market is growing at a faster rate than all other generations. One wonders why there aren’t more women of a certain age (52 to 70) appearing in intimate apparel advertising or on […]

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