Many lingerie brands make first bras for young girls, but Yellowberry takes a unique approach to designing and marketing their products. Megan Grassell started the company as a 17-year-old high school student. She’d been frustrated by the lack of first bra options available to her younger sister. So she decided to make a difference by […]
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Ever wonder how new lingerie brands make it onto store shelves or hangers? Most meet potential retailers by exhibiting their lines at intimate apparel and clothing trade shows. It exposes them to hundreds of on-line and brick and mortar buyers that might never see or hear about their products. That’s why I attend Curvexpo Lingerie […]
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Bras for tweens and teens are in the news, thanks to one young woman’s attempt to buy her little sister a first bra. Megan Grassell took her 13-year-old sibling bra shopping and was appalled with what she found. There weren’t many choices outside more mature, sexy lingerie styles. Her frustration turned into a successful Kickstarter […]
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