Looking for New Lingerie Brands? 7 Finds From Curvexpo

  |   By Elisabeth Dale

Ever wonder how new lingerie brands make it onto store shelves or hangers?

Most meet potential retailers by exhibiting their lines at intimate apparel and clothing trade shows. It exposes them to hundreds of on-line and brick and mortar buyers that might never see or hear about their products.

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That's why I attend Curvexpo Lingerie and Swim twice a year. I get updates from established brands and the chance to meet new designers. I'll cover AW2016 lingerie trends in another blog post but wanted to highlight a few companies making their first appearance at Curvexpo this past week.

These seven weren't the only new brands at the show. They do represent the range available in today's international lingerie market; from simple foundations, shapewear and sleepwear to select luxury brands or styles. You don't even have to wait for them to reach stores since you can order direct from their websites.

Here are some of my favorite new lingerie brands from the show:

Knicker Luxe. I liked everything about Knicker Luxe: their smart and sassy founder, Aussie origins, and the way they've reinvented the basic cotton panty. Make no mistake, these are not your grandma’s panties---or bralettes or camisoles and tees. Made of high-quality Pima cotton with just the right touch of spandex. The best part? It comes in sizes from XS to 4XL.

new lingerie brands

Valentina Bralette

new lingerie brands

Minnie Thong


Frankie Hipster

new lingerie brands

Coco High Brief




Jessa Cheeky

Yellowberry. This company isn't new to the lingerie market but was new to Curve this year. They got plenty of media attention when they launched a couple of years ago. The founder, Megan, was only 17 when she took her little sister to buy her first bra. Both were frustrated by the lack of options and focus on super-sexy push-up styles. So she designed a new line of simple, androgynous basics for young girls. Yellowberry now includes sports bras, leggings, and other activewear. The pieces are perfect for first-time bra wearers or A to C cups wanting to wear comfy and cute underthings.

new lingerie brands

Meadowlark Bra

new lingerie brands

Tink Sports Bra


Chickadee Seamless Bra


Yellowberry Girl Boss Megan

Céleste. First off, my photos don't do justice to this luxury lingerie sleepwear brand. (Please visit the link to their website for a better representation of the line.) All of their pieces are exquisite and scream old Hollywood drama and glamor. Think silk chiffon, ostrich feathers, and sequins. But there's a twist. Many of the gowns, slips and camisoles feature built-in soft cup bust support and adjustable straps. It's absolute genius! 

new lingerie brands

Stellar Ostrich Feathered Peignoir Robe


Astaire Robe and Smoking Jacket
Quilted Jersey w/Satin Lapel and Belt


Harlow Slip


Harlow Long Gown w/Stellar Plumes Capelette 

Jewel Toned. This LA-based company makes shapewear fun, colorful, and easy to wear. It's more of a shapewear as outerwear concept, plus wireless stretch lace bras, bike shorts, and camis. The dress with removable cups and a practical half slip were my personal favorites. All of their pieces can be layered or worn on their own.

new lingerie brands

Major Mini Dress


 Out All Night Mini

Loveday London. This UK luxury lingerie brand takes sexy to a new level. The line features a selection of leather, lace, and embellished demi and open cup bras. I loved the sheer black beaded lace gown below and cupless babydoll in playful animal print (coming this fall). You'll also find coordinating cushions, blindfolds, and candles to match every outfit in your boudoir. It's the complete hardcore romance package.


Oncilla Boudoir Gown


Leather and Lace Bra (available AW2016)


Leandra Demi Bra (w/detachable strap)

IMG_4416 (1)

Lace Babydoll (available AW2016)

Red Fern. I covered this new post-mastectomy brand last year and was excited to see them at Curve. This season they're offering retailers a broader selection of sizes (up to I cups) and new t-shirt styles. Owner Tina Doueihi is on a mission to give women more choices in post-surgical and mastectomy lingerie, which are limited and hard to find.

new lingerie brands

Hannah's Hope Collection


Tina Doueihi, Founder of Red Fern Lingerie

Hanging Secrets. Not so much as intimate apparel as a terrific storage idea. Because who doesn't struggle with organizing their lingerie? If you're like me, you'll want to check out the Hanging Secrets solution. It keeps all your bras (and panties) safe in a convenient pocketed hanging system. The tough plastic exterior prevents bras from getting crushed by other clothing in your closet, too. 

new lingerie brands

What do you think of these new lingerie brands? Any favorites? Which ones would you wear?

All images copyright The Breast Life.

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