lingerie for older women

How to Sell Lingerie to Baby Boomers: Six Tips for Marketing to Older Women

You may be surprised to learn that Baby Boomers are the second-largest group of bra buyers, after Millennials. And their share of this market is growing at a faster rate than all other generations. One wonders why there aren’t more women of a certain age (52 to 70) appearing in intimate apparel advertising or on […]

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reclaiming my time

5 Great Reasons to Do a Lingerie Photoshoot, No Matter Your Age

Ever thought about doing a lingerie photoshoot? Not as a gift for a partner, be it their birthday or Valentine’s Day. I’m talking about getting out of your comfort zone, embracing vulnerability, and celebrating your one, beautiful feminine self. It can be scary to wear next to nothing for a photographer. But who says you have […]

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6 Ways Breasts Change With Age and How to Deal With It

Every woman knows that her breasts change. That’s what boobs do—fluctuate in size and shape over time or under certain circumstances, like pregnancy. My boobs have had their share of (get ready for it) ups and downs—together with some sideways movement—over the past 45 years. Now that I’m officially post-menopausal, and enjoying the many benefits of […]

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less cleavage

Should Women Over 50 Show Cleavage?

Is it okay for women over 50 to show cleavage?  My ideal world would be one where zero fashion police exist to judge women by what they wear. But that’s not the case. And breasts are highly sexualized, by both sexes. I remember years of hiding mine under high-neck styles, to avoid unwanted attention. It’s […]

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Writing About Lingerie Doesn't Mean I Want to Hear Your Sexual Fantasies

Today I’m addressing something many lingerie bloggers face every day: unwanted and unsolicited sexual messages from male readers. For some reason, complete strangers think that—just because a woman wears, writes about, or reviews lingerie—she has an interest in hearing about someone’s sexual fantasies. Usually, it’s not an issue for me. One of the great perks […]

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