Retailers with lingerie ranges don’t seem to get as much press as other lingerie brands. However, they are well-placed to create underthings that customers will love. Think about it—they have plenty of data on which styles, colors, sizes and price points sell best, which makes them ready to design the ‘perfect’ product. Below I’ve rounded…
A couple of months back Elisabeth wrote about the rise of high-neck bras and bralettes, and it’s a trend that’s permeating swimwear too. It’s not exactly a new concept—it’s been around for a while in the realm of sporty and surf-ready swimwear. Because who wants to be worrying about a nip slip when you’re riding the…
When people find out what I do, they have one question: “Where can I buy bras?” People ask this independent of venue, appropriateness, timing or awkwardness. I’ve had my mother’s friends ask me where to find sexy lingerie while sitting on my childhood sofa and had others talk to me about nipple coverage in elegant…
When I was little, my grandmother used to remind me to wear nice underwear in case there was an emergency, and someone else saw it. While I’ve never had firemen or an EMT inspect my underwear, her advice did come to mind a few weeks ago. I awkwardly met one of my new neighbors wearing…
Floral bras aren’t anything new as a lingerie fashion trend. But there’s nothing like putting on a delicate floral lace or print design to welcome in the Spring and Summer seasons. It’s also a good time to refresh your bra wardrobe as you move away from cool to warm weather clothing styles. Plus, you might consider buying…
Today’s post is for those readers who want to know more about my new book. I’m pairing this Bra Zone book excerpt with a small selection of recommended bras from our store. As you’ll see, bra buying isn’t always easy, even when there are many brands and styles available. This brief introduction to The Bra Zone:…
Anyone with boobs knows how frustrating it can be to shop for swimwear—even more so if you’re looking for full bust swimsuits. Extra coverage isn’t the only issue. It’s about finding a style that you like on your body. Some people need more support or lift. And in my case, I’m looking for something that works…
NOTE: Amending this post from yesterday to include one more fabulous small band full bust lingerie brand! Today’s post is in response to a reader’s search for more beautiful small band full bust bra options. While it hasn’t always been true, there’s now plenty of competition in this niche lingerie category. I’ve watched it evolve and…
Anyone reading the news right now might find it a bit depressing and less than uplifting. That’s why I’m highlighting a few basic, but pretty lingerie sets on the blog today. It’s because nothing cheers me more than finding one of my favorite intimate apparel brands in a new bra color or style. Plus, these bright…
Are you planning a winter vacation to warmer weather? You’re probably looking for a couple of new swimsuits to take along. But if you were stuck the past few months indoors, baring it all in a skimpy bikini might be less than appealing. The good news is that one-piece swimsuits are on trend right now and they’re…
Until she wrote a book on the subject, Elisabeth Dale didn’t know much about her breasts. She created this site so that readers can find the best products, clothing and surgical options—anything and everything related to bras, breast health, and well-being.
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