Minimizer Bras: How They Work Plus 12 of the Prettiest

Minimizer Bras: How They Work Plus 12 of the Prettiest

Minimizer bras don’t get written about much. They’re not ‘cool.’ But they can be useful. Minimizers do precisely what the name suggests—they make your breasts look smaller. Why might you want to wear minimizer bras? Have you ever struggled to find shirts and button-through dresses that didn’t gape? A minimizer can fix that by flattening…

lingerie for older women

How to Sell Lingerie to Baby Boomers: Six Tips for Marketing to Older Women

You may be surprised to learn that Baby Boomers are the second-largest group of bra buyers, after Millennials. And their share of this market is growing at a faster rate than all other generations. One wonders why there aren’t more women of a certain age (52 to 70) appearing in intimate apparel advertising or on…

The One Back to School Supply Every Girl Needs

The Rio 2016 Olympics are in full swing, so you can’t blame most parents for ignoring any back to school supply shopping. The drama of the games is addictive because it’s exciting to watch athletes from all over the world competing with one another. These strong, determined, and talented men and women are breaking records in…

who invented bras

Who Invented Bras?

It’s Women’s History Month and International Women’s Day and the perfect time to ask: who invented bras? Love them or hate them, most women (and even some men) won’t leave home without one. There’s no medical reason to wear them despite claims to the contrary. But bras do alleviate the aches and pains of carrying extra boob…