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  • Minimizer Bras: How They Work Plus 12 of the Prettiest
    Bra Wear & Care

    Minimizer Bras: How They Work Plus 12 of the Prettiest

    ByEstelle October 8, 2019 9:03 am

    Minimizer bras don’t get written about much. They’re not ‘cool.’ But they can be useful. Minimizers do precisely what the name suggests—they make your breasts look smaller. Why might you want to wear minimizer bras? Have you ever struggled to find shirts and button-through dresses that didn’t gape? A minimizer can fix that by flattening…

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  • lingerie for older women
    Opinion & News

    How to Sell Lingerie to Baby Boomers: Six Tips for Marketing to Older Women

    Byelisabeth September 26, 2019 9:37 am

    You may be surprised to learn that Baby Boomers are the second-largest group of bra buyers, after Millennials. And their share of this market is growing at a faster rate than all other generations. One wonders why there aren’t more women of a certain age (52 to 70) appearing in intimate apparel advertising or on…

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  • 25 Definitely Not Boring Gym Chic Sports Bras
    Sports & Swimwear

    25 Definitely Not Boring Gym Chic Sports Bras

    ByEstelle March 6, 2018 9:05 am

    I moved recently and finally have the floor space to start the home yoga sessions I’d planned to begin this year. Just one problem—I have nothing suitable to wear. So I got to researching workout gear, and that led to a hunt for the perfect sports bra. The trouble is, I don’t particularly like sportswear….

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  • sports bras for big boobs
    Sports & Swimwear

    Sports Bras for Big Boobs: Best DD+ Brands

    Byelisabeth February 15, 2018 8:47 amMay 31, 2025 5:49 pm

    It’s been awhile since I wrote a blog on great sports bras for big boobs. If you wear anything over a D cup in any band size, you know how critical bust support is when exercising. It’s a struggle I’ve had my entire life. But thankfully, there are plenty of great sports bras on the…

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  • Sports & Swimwear

    The One Back to School Supply Every Girl Needs

    Byelisabeth August 15, 2016 9:09 am

    The Rio 2016 Olympics are in full swing, so you can’t blame most parents for ignoring any back to school supply shopping. The drama of the games is addictive because it’s exciting to watch athletes from all over the world competing with one another. These strong, determined, and talented men and women are breaking records in…

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  • who invented bras
    Opinion & News

    Who Invented Bras?

    Byelisabeth March 8, 2016 8:31 am

    It’s Women’s History Month and International Women’s Day and the perfect time to ask: who invented bras? Love them or hate them, most women (and even some men) won’t leave home without one. There’s no medical reason to wear them despite claims to the contrary. But bras do alleviate the aches and pains of carrying extra boob…

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Until she wrote a book on the subject, Elisabeth Dale didn’t know much about her breasts. She created this site so that readers can find the best products, clothing and surgical options—anything and everything related to bras, breast health, and well-being.

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