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Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health
Gayle A. Sulik
(Oxford University Press, 2010)

Think "pink ribbons" make a difference? Gayle Sulik takes the reader through a history of pink ribbon culture, and how cause marketing has impacted the beliefs and assumptions regarding breast cancer prevention, risk, and treatment. Sulik's well researched book points out the down side to devoting an entire month to this disease, how breast cancer survivors play a role in perpetuating pink marketing, and the questions consumers should ask themselves before purchasing any pink product.


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