You may be surprised to learn that Baby Boomers are the second-largest group of bra buyers, after Millennials. And their share of this market is growing at a faster rate than all other generations. One wonders why there aren’t more women of a certain age (52 to 70) appearing in intimate apparel advertising or on […]
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Where are all the hot older women in lingerie advertising? There are a few, but they are a rare find in a field of hard young bodies. When you age, you also get soft in some places—even if, like me, you work out with weights three times a week. And while “hot” may not be used […]
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Floral bras aren’t anything new as a lingerie fashion trend. But there’s nothing like putting on a delicate floral lace or print design to welcome in the Spring and Summer seasons. It’s also a good time to refresh your bra wardrobe as you move away from cool to warm weather clothing styles. Plus, you might consider buying […]
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I’m having a hard time articulating my thoughts about the Lonely Lingerie campaign featuring 56-year-old model, Mercy Brewer. No one wants the intimate apparel industry to pay more attention to older women more than this 60-year-old lingerie lover. I’ve written about these frustrations and even stripped down for a lingerie photoshoot last year to underscore […]
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Over the past year, we’ve seen one body positive headline after another. The most notable was a viral photoshoot with Lena Dunham and Jemima Kirke for Lonely Lingerie. It showcased the two stars in a series of un-photoshopped images. Another from the new Curvy Kate Scantilly line featured a group of non-traditional models, from women […]
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