You may be surprised to learn that Baby Boomers are the second-largest group of bra buyers, after Millennials. And their share of this market is growing at a faster rate than all other generations. One wonders why there aren’t more women of a certain age (52 to 70) appearing in intimate apparel advertising or on […]
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I’ve been struggling with writing a post about my most recent photoshoot. There didn’t seem to be a way to tie these photos together, except as proof that more mature women adore wearing beautiful lingerie. Then I remembered Congresswoman Maxine Waters and a phrase she kept repeating during a Congressional hearing. The video went viral. “Reclaiming my time” […]
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Where are all the hot older women in lingerie advertising? There are a few, but they are a rare find in a field of hard young bodies. When you age, you also get soft in some places—even if, like me, you work out with weights three times a week. And while “hot” may not be used […]
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I’m having a hard time articulating my thoughts about the Lonely Lingerie campaign featuring 56-year-old model, Mercy Brewer. No one wants the intimate apparel industry to pay more attention to older women more than this 60-year-old lingerie lover. I’ve written about these frustrations and even stripped down for a lingerie photoshoot last year to underscore […]
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Just because you’ve reached a certain age, doesn’t mean you have to give up wearing beautiful lingerie. Take it from a woman who participated in her first boudoir shoot at the ripe young age of 59. Still, it can be a challenge to shop for and wear lingerie in your 50s and 60s. You won’t […]
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