Does bra-shopping drive you crazy? Do you wear a worn out model even when you know you could use better support? The world of bras has changed. There are more places to buy, multiple ways to size, and dozens of brands and styles from which to choose. There’s also plenty of confusion surrounding bra fit and sizing, and […]
Read more
I’m a long time bra wearer, so my bra habits are pretty ingrained. Over the years, I’ve shifted my bra buying and wearing routines. I’ve developed a deeper appreciation for and greater love of lingerie. It’s not just because I’ve grown older or wiser (since the first may be true, but the latter is debatable). […]
Read more
Why is bra sizing so complicated and confusing? That’s the question I ask myself while shopping for bras at H&M. There’s an extra layer of crazy to intimate apparel sizing, especially when it’s sold across international markets. And WTF is the only way to describe my frustration with the current bra sizing system. Today’s version of the bra was first introduced at […]
Read more
In any business there are some who are better at their job than others. But how do you know you’ve put your boobs in the right hands (or tape measurer) when it comes to proper bra fit? Given all the different styles and brands on the market, it’s hard to know who to trust. You could turn […]
Read more
Got bra fit problems? It’s not your fault. Sure, women’s breasts are always changing and moving around on our chests. So it’s easy to blame ourselves when a particular bra—even in our correct size—doesn’t fit. But you need to keep in mind the way bras are made, sized, and sold. It turns out we may […]
Read moreSign up below to receive our newsletter, which includes lingerie sales, featured products, and popular blog posts.
