Minimizer bras don’t get written about much. They’re not ‘cool.’ But they can be useful. Minimizers do precisely what the name suggests—they make your breasts look smaller. Why might you want to wear minimizer bras? Have you ever struggled to find shirts and button-through dresses that didn’t gape? A minimizer can fix that by flattening […]
Read moreHow to Sell Lingerie to Baby Boomers: Six Tips for Marketing to Older Women
You may be surprised to learn that Baby Boomers are the second-largest group of bra buyers, after Millennials. And their share of this market is growing at a faster rate than all other generations. One wonders why there aren’t more women of a certain age (52 to 70) appearing in intimate apparel advertising or on […]
Read more25 Definitely Not Boring Gym Chic Sports Bras
I moved recently and finally have the floor space to start the home yoga sessions I’d planned to begin this year. Just one problem—I have nothing suitable to wear. So I got to researching workout gear, and that led to a hunt for the perfect sports bra. The trouble is, I don’t particularly like sportswear. […]
Read moreSports Bras for Big Boobs: Best DD+ Brands
It’s been awhile since I wrote a blog on great sports bras for big boobs. If you wear anything over a D cup in any band size, you know how critical bust support is when exercising. It’s a struggle I’ve had my entire life. But thankfully, there are plenty of great sports bras on the […]
Read moreThe One Back to School Supply Every Girl Needs
The Rio 2016 Olympics are in full swing, so you can’t blame most parents for ignoring any back to school supply shopping. The drama of the games is addictive because it’s exciting to watch athletes from all over the world competing with one another. These strong, determined, and talented men and women are breaking records in […]
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