Many lingerie brands make first bras for young girls, but Yellowberry takes a unique approach to designing and marketing their products. Megan Grassell started the company as a 17-year-old high school student. She’d been frustrated by the lack of first bra options available to her younger sister. So she decided to make a difference by […]
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What’s so special about French lingerie brand Simone Pérèle? Maybe it’s the approach they take to their design and manufacturing. Simone Pérèle believes there are certain rules women should follow when it comes to lingerie. It’s not those finger-wagging guidelines about how to find the right size or fit, either. They believe the secret to […]
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The term “luxury lingerie” is thrown around a lot in the intimates industry, so much so that the cache of luxury has been greatly diminished. While luxury means different things to different people, the real value of luxury lingerie lies in how it makes you feel. Exceptional craftsmanship, beautiful materials, and fashion forward design all […]
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Think starting up a new lingerie brand is only for energetic young fashion graduates? Think again. Layneau founder, Kaaren Bedi, launched her luxury lingerie brand after a successful career in another industry. I first met her when she showed her initial collection in New York. I could relate to her mid-life professional path switch since […]
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New intimate apparel brands like Red Fern Lingerie are changing the world of mastectomy lingerie. And it’s about time. Yes, women need more choices and access to feminine and sexy styles. But designs must also go beyond the usually pocketed bra made to hold a breast prosthesis. Post-mastectomy intimate apparel has to factor in the different […]
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