Ms A London

Ms A London: Because Trans Lives (and Lingerie) Matter

February is LGBT+ History Month in the UK, and the theme for 2021 is Body Mind and Spirit. This makes it the perfect time to introduce my readers to an excellent and much-needed new UK lingerie brand. Launching later this year, Ms A London is specially designed and developed for Transgender women, Transfeminine, and Gender…

Bustiers and Basques: Flattering and Festive

Bustiers and Basques: Flattering and Festive

What are bustiers and basques? The dictionary defines a bustier as a close-fitting strapless bra that you can wear as outerwear. According to the French, it’s merely a longline bra. A basque is longer, and often includes garters or suspenders. But the terms seem interchangeable. And both styles veer into “only for the boudoir” territory,…

Balconette and Demi-Cup Bra Styles: What’s the Difference?

Balconette and Demi-Cup Bra Styles: What’s the Difference?

What’s the difference between a balconette and demi-cup bra styles? That can be tough to figure out since both lingerie brands and retailers seem to supply contradictory information about their features. Some of their websites claim that the demi-cup exposes more of the breast than the balconette, and vice-versa. So it’s no wonder that the…

lingerie for older women

How to Sell Lingerie to Baby Boomers: Six Tips for Marketing to Older Women

You may be surprised to learn that Baby Boomers are the second-largest group of bra buyers, after Millennials. And their share of this market is growing at a faster rate than all other generations. One wonders why there aren’t more women of a certain age (52 to 70) appearing in intimate apparel advertising or on…

Else Lingerie

Else Lingerie: Effortless, Modern and Elegant Intimate Apparel

We’re featuring Else Lingerie on the blog today because I recently visited their new flagship store, here in Los Angeles. They don’t just design bras and knickers; they offer a complete brand experience that reflects a timeless aesthetic, including home textiles and candles. I’m a big fan but never tried on any of their styles….

Layneau Milefeuille
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Layneau Millefeuille Luxury Lingerie Collection

It’s been several years since I posted about Layneau, the luxury lingerie line founded by Kaaren Bedi. But the moment I saw the Layneau Millefeuille collection, I knew I had to share it with readers. And while many of us can’t afford some of these pieces, they are treasures to adore (and save up for)….