Blog

Plum Pretty Sugar
lingerie trends

Lingerie Trends: What’s Staying and What’s New for 2018

  |   By Holly Jackson

Part of what fascinates me in writing about lingerie is why people buy the things they do. Why did velvet just take off this past season? Why has the strappy bra trend refused to die? Can we ever escape the all-encompassing reign of black mesh lingerie? Is what we buy dictated by lingerie trends?

Whether we want to believe it or not, everyone’s actions are controlled by trends. It’s what keeps the lingerie industry going. Once a new season hits, you’re left to pick out the stuff that is special and try to ignore the rest. Hopefully, the 2018 trends will work in your favor.

Today I’m going to go over some of the more significant lingerie trends of 2017, for better or for worse. Plus I’ll highlight some of the upcoming trends and a few standout pieces that are worth the wait.

Trends With Staying Power:

Trend #1: Bondage Inspired Lingerie

I have some deeply mixed feelings about this trend, both on a personal and industry-wide level. The “strappy” lingerie trend initially broke through due to some incredibly creative designers who don’t get their due. If you look hard, they’re still out there doing their thing, but they’re harder to see. If you want to check out the best version, take a look at people like Creepy Yeha and Marlies Dekkers who are using the style to create truly artistic pieces that make strong statements about women and their power. On the flip side, look at, well, everything else.

You can’t throw a metaphorical internet rock these days without hitting a cheap black bondage-inspired bra with flimsy elastic. And now this trend has reached plus sizes. Many smaller brands are doubling down on their plus size styles rather than expanding into other looks, which is especially frustrating. The best brands are doing something fresh and new (such as Elomi’s Nicole bra), but most are sticking to the least original iteration of this trend. It won’t go away next season either, so be prepared to skip it or sort through lots of bad to get to the great.

lingerie trends

Nicole Black Plunge
Available in Bands 32-46, Cups DD -JJ
via Elomi

lingerie trends

Iphie Belt
Made to measure
via Creepy Yeha

lingerie trends

Pallas Athena Plunge Bra
Available in Bands 32-38, Cups B-F
via Marlies Dekkers

Trend #2: Bralettes

I’ve have written so much about the good and bad behind bralettes this year. But whatever you think of them know that they are here to stay. Financially, they’re a win for everyone. They’re less expensive to produce, simple to market as a comfy underwire bra replacement for everyone, and they sell like crazy. There are several companies now devoted to making bralettes in a wide range of sizes. And they’re lovely and artistic while being honest about their lifting and shaping capabilities. Much like the bondage trend, it’s easy to find watered down versions everywhere. If you’re new to bralettes, put some effort into finding the best pieces.

lingerie trends

Easy Fit Bralette
Available in Sizes XS-3XL or Custom Sizing
via Uye Surana

lingerie trends

Cordelia Strappy Longline Sweetheart Bralette
Available in Bands 28-44, Cups A-J
via Impish Lee

Trend #3: Velvet

Velvet was everywhere this season, so much so that there have been numerous articles written on The Breast Life about it by multiple contributors. Much like other trends, velvet has shown up everywhere from your local Target to sublime silk velvet creations from indie designers. And consumers are buying up all versions at every price point. While we’ll see less of this fabric during the spring and summer, I predict it will be back when the weather turns cold again.

lingerie trends

Inanna Kimono Jacket
One Size
via Blackbird Underpinnings

lingerie trends

Vedette Velvet & Lace Padded Bra Set
Available in Bands 38-44, Cups D-L
via ASOS Curve

lingerie trends

Sheer Romper w/Velvet Waistband by Sandmaiden
Available in Sizes XS-XL
via Etsy

Trend #4: Black Mesh Everywhere

I feel like something is wrong with me or like I missed the boat on black mesh lingerie. Everyone I know raves about it and can’t stop buying it, but it leaves me kind of cold. Hopefully, you aren’t like me, because more lines are planning to continue producing black mesh and bondage-inspired fusion pieces far into next season! If you do want to try out a less standard version of it, check out designers like Erica M who were doing this way before it was cool.

Lingerie trends

Yosra Bodysuit
Available in Sizes S/M and L/XL
via Erica M

Trend #5: The Basic Doubledown

If there was one common theme I heard from PR people this season, it was a request to feel free to ignore their fashion offerings. Lots of the big companies were using this year to beef up press for their core collections. They’re also releasing more lux versions of classic pieces to expose them to a new audience. I ended up with more of these basics this season than ever before (I now own four). And I also have a new appreciation for several lines as a result.

lingerie trends

Prima Donna Eternal Balcony Bra 
Available in UK Bands 32-40, Cups D-G
via UK Lingerie

lingerie trends

Sculptress Sacha Plunge
Available in Bands 34-46, Cups D-K
via Panache

What to Look For in 2018:

First of all, let’s cover the mysterious fashion trend institute that will dictate what color you wear for the next year of your life: the Pantone color of the year is Ultra Violet. While this sounds exciting and potentially “complex,” “contemplative” and “enigmatic” per the Pantone website, it just means that you should like the color dark purple.

While I’ve already highlighted some trends with serious longevity, let’s look at some of the new arrivals this season.

Trend # 1: Alternative Leopard Print (or Leopard Print for Leopard Print Haters)

I am a proud card-carrying leopard print hater, and even I have pre-ordered a leopard print bra for next season. Lots of companies this season were showing delicate versions of the classic animal print, which may convert a whole new crop of leopard print haters into fans.

lingerie trends

Fantasie Aimee Bra

Trend #2: Formal Wear is Loungewear and is Also Activewear

Each season, we see the lines blurring between what we wear in private and public. Luxurious silk and velvet pieces double as loungewear and opera wear, while loungewear and athletic wear are continuing to blend even more than before. For plus sizes, this is fantastic news: several wonderfully innovative clothing companies like Universal Standard are now producing both loungewear and activewear, giving us more options than ever before.

On the high-end, it means that luxury companies realize that most consumers want to wear that insanely expensive robe they bought somewhere other than their kitchen. And they are designing pieces with multiple uses in mind. No matter your tastes and budget, you’ll have more options than ever this season.

lingerie trends

Dolci Top and Mola Pants
Available in Sizes XS (10-12) to XL (26-28)
via Universal Standard

lingerie trends

Activewear from Universal Standard Lookbook

lingerie trends

Jenny Rieu in custom Jane Woolrich
Photo by Jason Kamimura Photography

Trend #3: Custom Prints

Digital fabric design and printing have given every lingerie company access to the ability to design exclusive fabric and prints. We still see this most often with floral prints, but some companies like Only Hearts are pushing things further into boundary-breaking statement prints. I’m fascinated to see more companies embrace this option going forward, as it opens even more ways for designers to make their mark.

lingerie trends

Lazy Mayzie Shorts Winter Lovers Edition
via Only Hearts
 
lingerie trends
 
Moonlight Tunic
via Christine Lingerie

Trend #4: Beige Gets a Makeover

Beige has always been the favorite workhorse lingerie color, so it’s interesting to see the rise of increasingly glamorous styles in this color. And there’s newfound popularity of “champagne,” which is usually just beige dressed up. If you’re looking to replace your basics with something more elegant, this is the season to do so.

lingerie trends

I.D. Sarrieri Mystere de Minuit Metallic Embroidered Tulle Nightdress
Available in Sizes XS-XL
via Net-a-Porter

lingerie trends

Skin Lotti Pima Cotton Jersey and Voile Chemise
Available in Sizes 0-4
via Net-a-Porter

lingerie trends

1930s Peach Lounging Robe
Available in Sizes 6-8 to 12-14
via What Katie Did

Trend #5: Size Expansions

Several lines are expanding their sizes this spring, most notably Playful Promises (who will now carry H cup bras). It follows several years of big-name companies trying to figure out how to work their way into both full-bust and plus-sizes, with some editing along the way as they analyze sales data. If you see a design that you love that is part of a new size expansion, buy it quickly and at full price if you can. That’s the best way to give feedback to companies about what to keep and what to cut!

lingerie trends

Rose are Red Plus Size Cami
Available in Sizes 1X-3X
via Hanky Panky

lingerie trends

Playful Promises

What do you think of these lingerie trends? Which ones will you wear in 2018?

Facebooktwittergoogle_plusredditpinterestlinkedinmail
The following two tabs change content below.
Holly lives in an old house in New Orleans with her husband, two dogs and far too many bras. By day she runs The Full Figured Chest, the preeminent lingerie copywriting and marketing firm in the industry. She is the number one recommended copywriter by The Lingerie Journal and her blog was recently featured in Lucky Magazine as one of the top three lingerie blogs online.
Bluebella
Supportive bralettes? Yes. Find your bralette in sizes 28-38 A-G & more at Uye Surana. Delicately made in NYC.