Retailers with lingerie ranges don’t seem to get as much press as other lingerie brands. However, they are well-placed to create underthings that customers will love. Think about it—they have plenty of data on which styles, colors, sizes and price points sell best, which makes them ready to design the ‘perfect’ product.
Below I’ve rounded up three lingerie specialists and one general fashion retailer who design intimates. Who knows, maybe you’ll even find your new favorite bra brand!
Online fashion superstore ASOS carries numerous lingerie brands and a real mix of styles and price points. Whether you want to buy a microfiber bralette for $12 or a latex one for $220, they’ve got it.
This ‘something for everyone’ ethos extends to their in-house lingerie offering, which comprises core, plus and full-bust sizes plus a smattering of maternity bras. ASOS Premium offers the more luxe-looking fabrics such as metallic lace but is more affordable than the name belies with bras from $34.
In fact, ASOS’ focus on trend-driven design means you can regularly get discounts of up to 75% on last season’s stock. ASOS is the place to find whatever’s in vogue in the lingerie world right now (currently, that’s bralettes, high leglines, and cage detailing) at budget-friendly prices and in a broad range of sizes.
Florence Bra & High-Waist Panty Available in Sizes 30F-38L and XS-L via ASOS Fuller Bust
Bravissimo is dedicated to serving the D+ market, offering lingerie, swimwear and, more recently, clothing. They carry full-bust favorites such as Freya, Panache, and Curvy Kate and in 2009, launched their first own-brand bra. Called Alana, it was a big hit and is still available to buy today in no fewer than nine colors.
The in-house Bravissimo collection has since expanded. Right now, there are 31 bras and sets spanning basics, fashion-forward styles, and even a sports bra. Favouring a wired, 3-part cup, Bravissimo is focussed on support and is ideal for those looking for lift and a rounded shape. It’s a brand well worth checking out if you’re looking for chic, everyday bra sets in sizes 28DD-40L.
Journelle is an online lingerie retailer catering to mid-range budgets and upwards. In 2015, they debuted their collection with bras beginning at around $75.
The brand has always promoted the idea that beautiful lingerie is for everyday wear, and their designs reflect this sentiment. Bra shapes are not overly complicated—just classic, wearable balconettes, and plunges. However, they are all made from quality fabrics, mostly pretty laces and embroideries, to add that something special.
The in-house Journelle range also includes a small selection of nightwear. Again, these are timeless pieces such as silk camis and button-through pajamas. Journelle is for you if you’re looking for elegant French sophistication that won’t go out of style.
Figleaves is a bit like the ASOS of lingerie. It carries dozens of brands ranging from $20 bralettes to premium bras for $90 and up, and styles from everyday basics through to fashion pieces.
The in-house range is extensive. In fact, Figleaves carry more of their own bra sets—over 100 at the time of writing—than they do those by any other brand. Figleaves also offers hosiery, a handful of basques and bodysuits, and a Curve collection. Sizes run from a 30A to a 48E.
Like Figleaves, the retailer, Figleaves the brand aims to have something for every customer. Smooth, beige t-shirt bras sit alongside lacy suspender sets. Unlike ASOS, there’s less emphasis on what’s trendy right now and more on creating comfy, well-fitting wardrobe staples.
Did you know that these retailers designed lingerie lines? Do you know of other retailers with lingerie ranges that our readers should check out?
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