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  • small band bras
    Lingerie Trends

    Small Band Bras: Where to Find 22, 24, 26, & 28 Sizes

    ByEstelle October 22, 2019 8:27 am

    Growing up, I thought 32 was the smallest band size because I never saw anything smaller. At least outside of the ‘teen bra’ department, there were zero small band bras. However, thanks to pressure from customers, brands are expanding their size ranges upwards and downwards. I wear a 30 band, and I no longer struggle…

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  • racerback and T-back bras
    Lingerie Trends

    20 Racerback and T-Back Bras to Wear This Summer

    ByEstelle June 13, 2019 6:57 am

    Summer is here, and cami tops, halter dresses, and spaghetti straps are coming out in full force. Which raises the question, what bra style to wear with them? Strapless bras will stay hidden best, but many people find them insufficiently supportive. Racerback and T-back bras, on the other hand, are known for often boosting support….

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  • smaller busts
    Lingerie Trends

    11 Bra Brands for Smaller Busts

    ByEstelle November 1, 2018 8:24 am

    The lingerie options for DD+ sizes continue to grow and grow. But at the other end of the scale, it can seem like small bust customers are forgotten. Far fewer articles get published or Kickstarters launched for smaller busts than for full bust lingerie. There are however quite a few brands out there catering to…

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  • bra zone book excerpt
    Bra Wear & Care

    The Bra Zone Book Excerpt: Why I Wrote My Book

    Byelisabeth April 13, 2017 8:29 am

    Today’s post is for those readers who want to know more about my new book. I’m pairing this Bra Zone book excerpt with a small selection of recommended bras from our store. As you’ll see, bra buying isn’t always easy, even when there are many brands and styles available. This brief introduction to The Bra Zone:…

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  • small cup bras
    Lingerie Trends

    18 Stylish Small Cup Bras for Grown Women

    Byelisabeth November 30, 2016 9:13 am

    There’s been a lot of talk about bralettes replacing regular bras this season. But I don’t think structured bras are going away anytime soon. And it’s not because bralettes only fill the lingerie needs of small bust sizes. It’s obvious they don’t provide much support for fuller busts. But there are benefits to small cup bras. Bras…

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  • best post pregnancy bras
    Lingerie Trends

    The Best Post Pregnancy Bras: 6 Lingerie Shopping Tips

    Byelisabeth August 24, 2016 12:50 pm

    Do your bras no longer fit after childbirth and breastfeeding? Nothing alters the body’s landscape more than having a baby. And as a result, you may be looking for the best post pregnancy bras for new, post-baby boobs. Contrary to popular belief, breastfeeding doesn’t cause the most common postpartum complaint: saggy boobs (known as ptosis). Plus, surveys…

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  • clothes shopping
    Bra Wear & Care

    Clothes Shopping Problems? One Wardrobe Rule to Remember

    Byelisabeth July 18, 2016 9:38 amJune 15, 2025 6:29 pm

    I was out clothes shopping recently and struck by a comment from a fellow female shopper. The young woman was standing outside the dressing room in front of a large three-way mirror. As she studied her reflection, she kept tugging at her dress. “I’m not sure about this,” she said to the salesperson. She smoothed the fabric out…

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  • Wacoal Red Carpet Convertible Strapless Bra
    Lingerie Trends

    Summer Strapless Bras: What to Wear When You’d Rather Wear Nothing at All

    Byelisabeth June 22, 2016 8:33 am

    Temperatures are climbing right now in Southern California and the less I have to wear the better. I’m not a huge fan of strapless bras because they’re more challenging to size and fit on my body. But I love to wear them during hotter and more humid months. Going braless is not an option for…

    Read More Summer Strapless Bras: What to Wear When You’d Rather Wear Nothing at AllContinue

  • bra brands
    Lingerie Trends

    Bra Brands Doing More for Consumers

    Byelisabeth February 25, 2015 3:12 pm

    If you aren’t happy with your choices in bra styles, or how your bra fits or looks, you need to embrace a wider world of lingerie. I’m more aware of the bra possibilities because I regularly attend industry trade shows. There I visit with hundreds of brands showcasing their latest lines. I’m always astonished at the depth and breadth…

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  • lingerie trends
    Lingerie Trends

    Intimate Apparel Market Trends You Might Miss

    Byelisabeth October 27, 2014 1:57 pm

    Intimate apparel market trends are set in motion long before lingerie and swimwear brands show off their latest collections at trade shows. Manufacturers are busy testing new products, sourcing materials, and gathering feedback from potential customers year-round. It can take anywhere from 12 to 24 months (or longer) from design concept to the finished, fluffed, and tagged product on…

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The Bra Zone book cover
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Recent Posts

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  • Looking Ahead to a Break from Blogging & Social Media
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Until she wrote a book on the subject, Elisabeth Dale didn’t know much about her breasts. She created this site so that readers can find the best products, clothing and surgical options—anything and everything related to bras, breast health, and well-being.

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