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  • Shapewear Goes Stealth: The Power of Powermesh
    Outside the Bra

    Shapewear Goes Stealth: The Power of Powermesh

    ByHolly123 June 22, 2017 9:11 am

    The first time I ever went to Curve (back when dinosaurs roamed the earth) I remember a huge emphasis on sexy shapewear. Every brand seemed to be trying to transform shapewear into something fashionable and desirable, rather than some beige piece making you feel like an overstuffed sausage. While that movement appears to have gone…

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  • Looking for New Lingerie Brands? 7 Finds From Curvexpo
    Lingerie Trends

    Looking for New Lingerie Brands? 7 Finds From Curvexpo

    Byelisabeth March 2, 2016 8:51 am

    Ever wonder how new lingerie brands make it onto store shelves or hangers? Most meet potential retailers by exhibiting their lines at intimate apparel and clothing trade shows. It exposes them to hundreds of on-line and brick and mortar buyers that might never see or hear about their products. That’s why I attend Curvexpo Lingerie…

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  • bra brands
    Lingerie Trends

    Bra Brands Doing More for Consumers

    Byelisabeth February 25, 2015 3:12 pm

    If you aren’t happy with your choices in bra styles, or how your bra fits or looks, you need to embrace a wider world of lingerie. I’m more aware of the bra possibilities because I regularly attend industry trade shows. There I visit with hundreds of brands showcasing their latest lines. I’m always astonished at the depth and breadth…

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  • Rago Perky Lift
    Better Know a Brand | Outside the Bra

    Rago Perky Lift Shapewear Review

    Byelisabeth January 28, 2015 9:40 am

    I’ll admit it. I’m not a huge fan of shapewear. It has more to do with my fantasy that I could get the same results if I just spent more time at the gym. Shapewear has saved my fashion life more than once. After the birth of my children, control top pantyhose was my new best…

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  • How to Choose Quality Shapewear That’s Worth the Money
    Outside the Bra

    How to Choose Quality Shapewear That’s Worth the Money

    Bylaurie October 8, 2014 8:55 am

    Whether you want to lightly smooth your curves or seriously sculpt your shape, quality shapewear pieces are worth the investment. Women of all sizes, ages, and body types can benefit from the body boost that quality shapewear provides. Even women in the best of shape feel better when they’ve got a smooth line under clingy fashions. While…

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  • Leonisa
    Better Know a Brand

    Leonisa Fashion Solutions & Lingerie Giveaway

    Byelisabeth April 17, 2014 4:11 pm

    Leonisa is an intimate apparel brand dedicated to helping customers find the best fashion solutions for their figures. I’m happy with how my body looks, even though it’s far from perfect and has its share of lumps and bumps. But I still want my foundations to ease any body flaws, especially when wearing certain outfits….

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  • A Taste of Interfilière Paris: Best Intimate Apparel Trends
    Lingerie Trends

    A Taste of Interfilière Paris: Best Intimate Apparel Trends

    Byelisabeth October 23, 2013 9:14 amJune 24, 2025 3:27 pm

    Ever thought about the science behind intimate apparel trends? I didn’t until I was invited to attend A Comprehensive Taste of Interfilière Paris event in New York, earlier this month.* There I got a preview of some high-tech raw materials — before they’re styled, sewn, and eventually sold as fashionable bras, swimwear, and shapewear. And I…

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  • Mommy Makeovers: Alternatives to Plastic Surgery
    Maternity & Nursing

    Mommy Makeovers: Alternatives to Plastic Surgery

    Bythebreastlife May 16, 2011 11:23 pmJune 15, 2025 5:27 pm

    According to the American Society of Plastic Surgeons, young mothers in their 30s are signing up for multiple procedures like tummy tucks, breast lifts, augmentations, and liposuction. Ten years ago, the target demographic for these operations was a female closer to 50 — like me. But no one wants to wait that long to get their…

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The Bra Zone book cover
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Recent Posts

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  • 11 Ways Bra Design and Construction Change at DD+
  • Looking Ahead to a Break from Blogging & Social Media
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Until she wrote a book on the subject, Elisabeth Dale didn’t know much about her breasts. She created this site so that readers can find the best products, clothing and surgical options—anything and everything related to bras, breast health, and well-being.

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