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  • post-surgical lingerie
    Better Know a Brand | Postsurgical Support

    Post-Surgery Lingerie with Added Glamour: Embody Paris

    ByEstelle May 28, 2019 9:19 am

    One area of the industry that gets very little press is post-surgery lingerie. And yet there is some exciting and innovating stuff going on here. And one such brand to take note of is Embody Paris. Embody Paris describes itself as “a fresh look at post-surgery lingerie.” In a sector known for its bland, utilitarian…

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  • post-surgery bras
    Postsurgical Support

    Stylish Post-Surgery Bras to Wear During Healing

    ByEstelle March 12, 2019 9:21 am

    From mastectomies and lumpectomies to breast lifts and cosmetic implants, there are various types of breast surgery. They do all have one thing in common, however. You’ll need to shop for new bras afterward. Later down the line, once you’ve healed, you may have a new bra size. Maybe you’ll need to shop for bras…

    Read More Stylish Post-Surgery Bras to Wear During HealingContinue

  • Polish
    Bra Wear & Care

    10 More Polish Lingerie Brands You Need to Know

    ByEstelle March 13, 2018 9:07 am

    I recently shared a list of 10 of the best Polish lingerie brands. In it, I talked about why brands from this country typically offer an extensive size range. One much more extensive than we’re used to seeing from brands elsewhere in Europe, or in the US. I’m not just talking about cup sizes either,…

    Read More 10 More Polish Lingerie Brands You Need to KnowContinue

  • bra zone book giveaway
    Bra Wear & Care

    New Year, New Bra Zone Book Giveaway

    Byelisabeth December 28, 2017 9:10 amMay 31, 2025 5:39 pm

    The week between Christmas and New Year is my favorite time of year.  It’s the perfect time to get ready for 2018 by throwing or giving away what no longer serves me. While that may include bad habits, it also applies to some much-loved lingerie. Maybe you’re like me, and hang on too long to some…

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  • Bras Without Wires: Stylish and Sustainable Wire-Free Bras
    Better Know a Brand

    Bras Without Wires: Stylish and Sustainable Wire-Free Bras

    Byelisabeth October 5, 2017 9:11 am

    Bras Without Wires is a new independent intimate apparel brand, whose name says it all. There are plenty of women who prefer non-wired bras. For some, it’s about comfort and sensitivity. But other bra wearers specifically need this option. For instance, someone with a breast augmentation doesn’t need the extra support. Wired bras can be both uncomfortable…

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  • wellness intimate apparel
    Postsurgical Support

    Wellness Intimate Apparel: Medical Recovery Through Design & Style

    Byelisabeth August 10, 2017 9:06 am

    Can wellness intimate apparel purchases help you recover from childbirth, medical treatments, and other surgeries? A new intimate apparel niche has a specific purpose: to make you feel your best and speed up healing as quickly as possible. And it’s not just about healing after breast cancer procedures, either. Many women are shocked by the…

    Read More Wellness Intimate Apparel: Medical Recovery Through Design & StyleContinue

  • life in bras
    Opinion & News

    My Life in Bras: The Ones That Changed Me

    Byelisabeth May 11, 2017 9:14 am

    I’ve spent the majority of my life wearing bras. And the older I get, the more fascinating it is to reflect on this experience. The lingerie world may have changed over the decades, but so have I. This post on my life in bras is more about how bras have altered how I see myself. They have…

    Read More My Life in Bras: The Ones That Changed MeContinue

  • post-mastectomy bra review
    Postsurgical Support

    Royce Lingerie: Post-Mastectomy Bra Review

    Byelisabeth February 21, 2017 9:09 am

    As I’ve written before, post-mastectomy bra styles continue to change to meet evolving breast cancer therapies and surgeries. Because breast cancer patients may or may not have any reconstructive surgery, or often undergo several procedures over many years. Today we’re sharing a post-mastectomy bra review of a UK lingerie brand. Royce Lingerie has been in…

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  • Anita
    Better Know a Brand

    Anita: An Innovative 130-Year-Old Lingerie Business

    Byelisabeth September 7, 2016 9:07 amJune 15, 2025 6:29 pm

    Yep, that’s right. Intimate apparel and swimwear brand, Anita, has been in business for 130 years. They’re celebrating their anniversary with a PR campaign featuring images of 130 women from different walks of life wearing their lingerie and swimwear. And that makes perfect sense, given their dedication to serving the scope of women’s intimate apparel needs….

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  • post-surgical bras
    Postsurgical Support

    Post-Surgical Bras: Healing After Mastectomy and Other Breast Surgeries

    Byelisabeth April 27, 2016 8:43 am

    What are post-surgical bras? They are specialty bra garments worn after mastectomies or reconstructive and elective cosmetic breast surgeries. Don’t expect to find many cute post-surgical bras around. They’re meant to be functional not fashionable. They keep the patient in mind, one who might have limited arm and chest mobility and often must accommodate drains attached…

    Read More Post-Surgical Bras: Healing After Mastectomy and Other Breast SurgeriesContinue

The Bra Zone book cover
Cosabella

Recent Posts

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  • 11 Ways Bra Design and Construction Change at DD+
  • Looking Ahead to a Break from Blogging & Social Media
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Until she wrote a book on the subject, Elisabeth Dale didn’t know much about her breasts. She created this site so that readers can find the best products, clothing and surgical options—anything and everything related to bras, breast health, and well-being.

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