post-surgical lingerie
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Post-Surgery Lingerie with Added Glamour: Embody Paris

One area of the industry that gets very little press is post-surgery lingerie. And yet there is some exciting and innovating stuff going on here. And one such brand to take note of is Embody Paris. Embody Paris describes itself as “a fresh look at post-surgery lingerie.” In a sector known for its bland, utilitarian…

Bras Without Wires: Stylish and Sustainable Wire-Free Bras

Bras Without Wires: Stylish and Sustainable Wire-Free Bras

Bras Without Wires is a new independent intimate apparel brand, whose name says it all. There are plenty of women who prefer non-wired bras. For some, it’s about comfort and sensitivity. But other bra wearers specifically need this option. For instance, someone with a breast augmentation doesn’t need the extra support. Wired bras can be both uncomfortable…

wellness intimate apparel

Wellness Intimate Apparel: Medical Recovery Through Design & Style

Can wellness intimate apparel purchases help you recover from childbirth, medical treatments, and other surgeries? A new intimate apparel niche has a specific purpose: to make you feel your best and speed up healing as quickly as possible. And it’s not just about healing after breast cancer procedures, either. Many women are shocked by the…

post-mastectomy bra review

Royce Lingerie: Post-Mastectomy Bra Review

As I’ve written before, post-mastectomy bra styles continue to change to meet evolving breast cancer therapies and surgeries. Because breast cancer patients may or may not have any reconstructive surgery, or often undergo several procedures over many years. Today we’re sharing a post-mastectomy bra review of a UK lingerie brand. Royce Lingerie has been in…

Anita

Anita: An Innovative 130-Year-Old Lingerie Business

Yep, that’s right. Intimate apparel and swimwear brand, Anita, has been in business for 130 years. They’re celebrating their anniversary with a PR campaign featuring images of 130 women from different walks of life wearing their lingerie and swimwear. And that makes perfect sense, given their dedication to serving the scope of women’s intimate apparel needs….

post-surgical bras

Post-Surgical Bras: Healing After Mastectomy and Other Breast Surgeries

What are post-surgical bras? They are specialty bra garments worn after mastectomies or reconstructive and elective cosmetic breast surgeries. Don’t expect to find many cute post-surgical bras around. They’re meant to be functional not fashionable. They keep the patient in mind, one who might have limited arm and chest mobility and often must accommodate drains attached…