You may be surprised to learn that Baby Boomers are the second-largest group of bra buyers, after Millennials. And their share of this market is growing at a faster rate than all other generations. One wonders why there aren’t more women of a certain age (52 to 70) appearing in intimate apparel advertising or on…
Every January, for the past several, I’ve gotten together with friends to create a yearly vision board. I’ve never been big on resolutions, but a visual reminder of my personal goals works for me. I can post it on the fridge or keep it at my writing desk, or focus on it during meditation. One of…
Earlier this year, I took part in a unique photo shoot for Underneath We Are Women. This project is the brainchild of photographer Amy D. Herrmann, a photographer from Australia. Her goal is to publish 100 images of women from all over the world, plus feature their stories, in a coffee table book. It’s all…
I’ve been struggling with writing a post about my most recent photoshoot. There didn’t seem to be a way to tie these photos together, except as proof that more mature women adore wearing beautiful lingerie. Then I remembered Congresswoman Maxine Waters and a phrase she kept repeating during a Congressional hearing. The video went viral. “Reclaiming my time”…
I’m 62 and have never been happier in my entire life (no lie). But I’m starting to get very irritated (no, make that pissed off) about the beauty industry’s latest catchphrase: ageless beauty. Commercials either try to sell me some anti-aging cream to erase my wrinkles or tell me I need to wear an age-defying…
Is it okay for women over 50 to show cleavage? My ideal world would be one where zero fashion police exist to judge women by what they wear. But that’s not the case. And breasts are highly sexualized, by both sexes. I remember years of hiding mine under high-neck styles, to avoid unwanted attention. It’s…
Today I’m addressing something many lingerie bloggers face every day: unwanted and unsolicited sexual messages from male readers. For some reason, complete strangers think that—just because a woman wears, writes about, or reviews lingerie—she has an interest in hearing about someone’s sexual fantasies. Usually, it’s not an issue for me. One of the great perks…
I’ve wanted to write about Harlow & Fox ever since I wore it for my very first lingerie shoot. There can be no better way to lose your boudoir photo shoot virginity than wrapped up in luxurious silk pieces designed by Leanna Williams, creative director and founder of Harlow & Fox. I was apprehensive about uncovering all…
I’ve got a big birthday coming up this weekend. I’m turning 60. It’s hard not to look back as one moves into a new decade. I’ve faced some significant life changes in the past ten years. When I celebrated my 50th year, I was married, living in a gated community in North Seattle, and managing…
“Ma, why are you on Facebook in your underwear???” read the text from my youngest son. Good question. He’d seen a photo on my page from a shoot I’d done a few weeks back. The idea (Sweet Nothings brainchild) was to bring a group of lingerie bloggers and designers together to show that wearing lovely…
Until she wrote a book on the subject, Elisabeth Dale didn’t know much about her breasts. She created this site so that readers can find the best products, clothing and surgical options—anything and everything related to bras, breast health, and well-being.
Copyright © Mammoirs, LLC 2025.
All rights Reserved
Terms & Conditions
All illustrations by Bok Goodall
