racerback and T-back bras

20 Racerback and T-Back Bras to Wear This Summer

Summer is here, and cami tops, halter dresses, and spaghetti straps are coming out in full force. Which raises the question, what bra style to wear with them? Strapless bras will stay hidden best, but many people find them insufficiently supportive. Racerback and T-back bras, on the other hand, are known for often boosting support….

5 Breastfeeding Mistakes to Avoid for First Time Moms
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5 Breastfeeding Mistakes to Avoid for First Time Moms

If you’ve decided to breastfeed your baby. . .congratulations! Breastfeeding is an amazing experience, and it’s important to remember that practice makes perfect. While some babies latch right away, others take more time. Some moms experience zero pain, while other moms have difficulty in this area. What I’m saying is that everyone has a unique…

reinvent bras

Is it Necessary to Reinvent Bras?

 One claim often made by emerging intimate apparel brands is the need to “reinvent bras.”  For example, here’s a recent quote from a Kickstarter campaign for an ingenious strapless bra: Despite the many technological, engineering and manufacturing developments made during the past century – consider, for example, the development of walking boots, rain jackets or even…

Royce Lingerie

Royce Lingerie: Wirefree Bras for All

A few weeks ago, we published a lingerie review about a Royce Lingerie post-mastectomy bra. Today, we’re highlighting the non-surgical styles available from this UK intimates brand. Wireless bras are Royce Lingerie’s specialty. That’s all they do. Bras that support without wires are not just for women who’ve had breast surgery. Many pregnant and nursing mothers…

Anita

Anita: An Innovative 130-Year-Old Lingerie Business

Yep, that’s right. Intimate apparel and swimwear brand, Anita, has been in business for 130 years. They’re celebrating their anniversary with a PR campaign featuring images of 130 women from different walks of life wearing their lingerie and swimwear. And that makes perfect sense, given their dedication to serving the scope of women’s intimate apparel needs….