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  • Ms A London
    Better Know a Brand

    Ms A London: Because Trans Lives (and Lingerie) Matter

    Byelisabeth February 22, 2021 8:31 amMay 22, 2025 11:56 am

    February is LGBT+ History Month in the UK, and the theme for 2021 is Body Mind and Spirit. This makes it the perfect time to introduce my readers to an excellent and much-needed new UK lingerie brand. Launching later this year, Ms A London is specially designed and developed for Transgender women, Transfeminine, and Gender…

    Read More Ms A London: Because Trans Lives (and Lingerie) MatterContinue

  • Bok Goodall
    Better Know a Brand | Opinion & News

    Meet Bok Goodall: Lingerie Brand Consultant and Art Director

    Byelisabeth September 12, 2017 9:12 amMay 31, 2025 5:32 pm

    If you’re reading this post, you’ve likely noticed the gorgeous new lingerie illustrations by Bok Goodall.  But they aren’t just some random drawings. They represent the essence of The Breast Life: strong, powerful, women in love with their bodies. Bok Goodall is a lingerie brand consultant and art director. She’s the creative brain behind new lingerie brands and…

    Read More Meet Bok Goodall: Lingerie Brand Consultant and Art DirectorContinue

  • Redesigning The Breast Life: Our New Look
    Opinion & News

    Redesigning The Breast Life: Our New Look

    Byelisabeth September 5, 2017 8:52 am

    What’s up with The Breast Life? We’ve got a new look, along with a more succinct tagline. Why the change? Like everything else, The Breast Life continues to evolve. And we hope these changes make it easier to navigate the site and take advantage of all that we have to offer. First, we’re adding some beautiful…

    Read More Redesigning The Breast Life: Our New LookContinue

  • body positive
    Opinion & News

    “Body Positive:” Still Most Popular Fake Buzzword in Lingerie Industry

    ByHolly123 February 3, 2017 9:07 am

    Over the past year, we’ve seen one body positive headline after another. The most notable was a viral photoshoot with Lena Dunham and Jemima Kirke for Lonely Lingerie. It showcased the two stars in a series of un-photoshopped images. Another from the new Curvy Kate Scantilly line featured a group of non-traditional models, from women…

    Read More “Body Positive:” Still Most Popular Fake Buzzword in Lingerie IndustryContinue

  • Lingerie Journal
    Better Know a Brand

    Interview: Luis Paredes of The Lingerie Journal

    Byelisabeth November 21, 2016 9:17 am

    It’s no surprise that there are plenty of men involved in the intimate apparel business, as they are in all industries. After all, it was a man who came up with the idea for Victoria’s Secret. And he sold his fledgling business to another guy who turned it into the success it is today. One…

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  • Better Know a Brand: Expanding Your Bra Knowledge & Options
    Better Know a Brand

    Better Know a Brand: Expanding Your Bra Knowledge & Options

    Byelisabeth August 8, 2016 8:43 am

    How’s your bra knowledge? Do you know all the brands and styles available for your size or shape, where to buy them, or how much they cost? How about when it comes to swimwear? There’s a ton of intimate apparel on the market today, designed and manufactured all over the world. The more I know about…

    Read More Better Know a Brand: Expanding Your Bra Knowledge & OptionsContinue

  • Simone Pérèle: French Lingerie Rules
    Better Know a Brand

    Simone Pérèle: French Lingerie Rules

    Byelisabeth February 17, 2016 10:03 am

    What’s so special about French lingerie brand Simone Pérèle? Maybe it’s the approach they take to their design and manufacturing. Simone Pérèle believes there are certain rules women should follow when it comes to lingerie. It’s not those finger-wagging guidelines about how to find the right size or fit, either. They believe the secret to…

    Read More Simone Pérèle: French Lingerie RulesContinue

  • How to get the best bra fit: interview with FabFoundations expert Ali Cudby
    Bra Wear & Care

    How to get the best bra fit: interview with FabFoundations expert Ali Cudby

    Bythebreastlife July 16, 2012 12:34 amJune 15, 2025 5:29 pm

    Although I love lingerie and know quite a bit about it, I can still struggle to find the right bra fit. Even when I do succeed in my search, the same style and brand might not be available the next time I need to replenish my lingerie wardrobe. So I asked Ali Cudby, America’s #1 bra…

    Read More How to get the best bra fit: interview with FabFoundations expert Ali CudbyContinue

The Bra Zone book cover
Cosabella

Recent Posts

  • Ms A London: Because Trans Lives (and Lingerie) Matter
  • Going Semi-Braless: 15 Camisoles with Built-In Bras
  • 14 Curvy Lingerie Gifts for Valentine’s Day
  • 11 Ways Bra Design and Construction Change at DD+
  • Looking Ahead to a Break from Blogging & Social Media
sketch of woman in bra and panties

Until she wrote a book on the subject, Elisabeth Dale didn’t know much about her breasts. She created this site so that readers can find the best products, clothing and surgical options—anything and everything related to bras, breast health, and well-being.

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