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  • full bust and plus size
    Full Bust & Plus Size

    17 Full Bust and Plus Size Vintage-Inspired Bras

    ByHolly123 May 23, 2019 9:09 am

    I’ve always loved the vintage look, and I’m certainly not alone! The vintage look, from the 1920s to the 1970s, has remained popular in fashion and lingerie. Unfortunately, that look wasn’t always available to full bust and plus size customers. Luckily, options have expanded over the past few years. This list ranges from bra designs…

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  • embroidered bras
    Lingerie Trends

    16 Embroidered Bras to Pick Up This Winter

    ByHolly123 February 14, 2019 9:38 am

    One of the great joys of sweater weather is that you can wear absolutely anything underneath them! I love this time of year because you can let your fun lingerie tastes shine: embroidery, patterned laces, and even sequins disappear under winter clothing quite well. Embroidery is one of my favorite lingerie trends, so it makes…

    Read More 16 Embroidered Bras to Pick Up This WinterContinue

  • Spring lingerie
    Full Bust & Plus Size

    Best Bets for Fuller Busts: 16 New Spring Lingerie Pieces to Buy

    ByHolly123 April 3, 2018 9:16 am

    When you work in the lingerie industry, it’s easy to feel like things get a little stale at the end of a season. You’ve been looking at and writing about the same bras all season, and you’re ready for something new. I was thrilled to see the new Spring lingerie releases start to trickle out…

    Read More Best Bets for Fuller Busts: 16 New Spring Lingerie Pieces to BuyContinue

  • 2018’s Color of the Year: The Power of Purple Panties and Bras
    Lingerie Trends

    2018’s Color of the Year: The Power of Purple Panties and Bras

    Byelisabeth March 15, 2018 8:38 am

    Our recent post about trends in lingerie made a quick mention of Pantone’s color of the year: ultra-violet. That’s right; the Pantone people pick a new fashion color every year. Maybe it’s just to get us add it to our wardrobes (it is their job, after all). But colors do carry meaning and energy. According to their…

    Read More 2018’s Color of the Year: The Power of Purple Panties and BrasContinue

  • buy bras
    Full Bust & Plus Size

    Where to Buy Bras? Full Bust and Full Figure Solutions At Any Price Point

    ByHolly123 August 17, 2017 8:00 am

    When people find out what I do, they have one question: “Where can I buy bras?”  People ask this independent of venue, appropriateness, timing or awkwardness. I’ve had my mother’s friends ask me where to find sexy lingerie while sitting on my childhood sofa and had others talk to me about nipple coverage in elegant…

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  • bra zone book excerpt
    Bra Wear & Care

    The Bra Zone Book Excerpt: Why I Wrote My Book

    Byelisabeth April 13, 2017 8:29 am

    Today’s post is for those readers who want to know more about my new book. I’m pairing this Bra Zone book excerpt with a small selection of recommended bras from our store. As you’ll see, bra buying isn’t always easy, even when there are many brands and styles available. This brief introduction to The Bra Zone:…

    Read More The Bra Zone Book Excerpt: Why I Wrote My BookContinue

  • full busted and full-figured
    Bra Wear & Care

    Full Busted and Full-Figured: A Lingerie Primer

    ByHolly123 January 13, 2016 9:02 am

    Shopping for clothing when you’re curvy can be tough. Figuring out what “type” of curvy you are according to the fashion industry can be even harder. How do you know when you are full busted or full-figured? Full busted and full-figured are used interchangeably in fashion articles and by brands, but knowing the difference between…

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  • full figure bras
    Better Know a Brand

    Elila: Fab Full Figure Bras and Lingerie to Meet Your Fashion Needs

    Byelisabeth August 10, 2015 1:08 pm

    You don’t have to look hard to find beautiful full figure bras and lingerie anymore. Part of it is due to the rise of the full figure fashion market and vocal plus size fashion bloggers. After all, you’ve got to wear something underneath all those cute styles. There’s also confusion about what the terms plus size and full…

    Read More Elila: Fab Full Figure Bras and Lingerie to Meet Your Fashion NeedsContinue

  • bra brands
    Lingerie Trends

    Bra Brands Doing More for Consumers

    Byelisabeth February 25, 2015 3:12 pm

    If you aren’t happy with your choices in bra styles, or how your bra fits or looks, you need to embrace a wider world of lingerie. I’m more aware of the bra possibilities because I regularly attend industry trade shows. There I visit with hundreds of brands showcasing their latest lines. I’m always astonished at the depth and breadth…

    Read More Bra Brands Doing More for ConsumersContinue

  • where to buy bras online
    Lingerie Trends

    Where to Buy Bras Online

    Byelisabeth November 12, 2014 6:23 pm

    Do you know where to buy bras online? Dominating the bra buying market with nearly half of all US lingerie sales, you might first turn to Victoria’s Secret. But what if you need or want a style they don’t make, or your boobs fall outside their size chart? Where do you shop for fashionable and well-fitting bras if you live…

    Read More Where to Buy Bras OnlineContinue

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The Bra Zone book cover
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Recent Posts

  • Ms A London: Because Trans Lives (and Lingerie) Matter
  • Going Semi-Braless: 15 Camisoles with Built-In Bras
  • 14 Curvy Lingerie Gifts for Valentine’s Day
  • 11 Ways Bra Design and Construction Change at DD+
  • Looking Ahead to a Break from Blogging & Social Media
sketch of woman in bra and panties

Until she wrote a book on the subject, Elisabeth Dale didn’t know much about her breasts. She created this site so that readers can find the best products, clothing and surgical options—anything and everything related to bras, breast health, and well-being.

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