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  • 14 Curvy Lingerie Gifts for Valentine’s Day
    Gift Guides

    14 Curvy Lingerie Gifts for Valentine’s Day

    ByHolly123 January 16, 2020 8:02 am

    I feel like I finally just got to stop and breathe after the holidays, and now it is almost Valentine’s Day. If anyone else out there feels the same, it’s also a lovely time of the year to pause and treat yourself to something fun, which is why I’m doing a roundup of lingerie gifts…

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  • full cup t-shirt bras
    Full Bust & Plus Size

    18 Pretty Full Cup Bras That You’ll Love Wearing

    ByHolly123 August 8, 2019 8:06 am

    Full cup bras have a reputation for being a little retro, but they’re a classic lingerie style that deserves more love. A great full cup bra is perfect under a t-shirt or a sweater and is pretty much fuss-free. They may become your favorite style in your lingerie drawer. This diverse list of full cup…

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  • coral
    Lingerie Trends

    Coral Bra Sets for an On-Trend Spring

    ByEstelle February 21, 2019 9:12 am

    Shortly before the holidays, Pantone announced that 2019’s color of the year would be Living Coral. A sort of salmon pink, they describe it as ‘animating’ and ‘lively.’ It “[symbolizes] our innate need for optimism and joyful pursuits,” the text continues. Now tell me if that doesn’t correctly summarize that springtime mood! I’m a fan…

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  • black lace
    Gift Guides | Lingerie Trends

    Beautiful Black Lace Lingerie for Valentine’s Day, and Beyond!

    ByEstelle February 5, 2019 9:15 am

    Welcome to my third and final Valentine’s lingerie guide of 2019. For treating yourself, or someone else! Previously, I’ve rounded up some romantic red lingerie, and cute heart-themed lingerie. But for those of you who prefer something more understated, today I’m sharing some black lace options. If you’re buying lingerie especially for February 14th, don’t…

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  • full cup bras
    Full Bust & Plus Size

    14 New and Noteworthy Full Bust Bras for Autumn

    ByHolly123 October 2, 2018 8:23 am

    One of the occupational hazards of working in the lingerie industry is that you see everything early. For most of us, we see “new” pieces almost a year ahead of time: this can make it tough to get excited about them when they arrive in stores. One of the great parts of this autumn batch…

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  • black bra
    Lingerie Trends

    Classic Black Bra Sets to Wear Every Day—and Special Occasions

    ByEstelle August 28, 2018 8:48 am

    The black bra set is a lingerie classic. I’d almost say a must-have. Inky black looks fabulous on all skin tones, and it pairs well with anything. And because we’ve come to associate it with sexy lingerie, it’s often the go-to choice when picking out something for the boudoir. Can’t justify buying a new bra…

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  • polish lingerie
    Lingerie Trends

    10 Polish Lingerie Brands You Need to Know

    ByEstelle February 27, 2018 9:17 am

    What’s the lingerie capital of the world? Chances are you thought of France. It seems synonymous with great underwear and is even where the word lingerie originated. But there’s another country that is doing wonderful things in the world of intimates—Poland. Many European (and for that matter, US) lingerie brands are manufactured abroad, in countries…

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  • All Undone: Support and Sass for Full Bust Lingerie Lovers
    Better Know a Brand

    All Undone: Support and Sass for Full Bust Lingerie Lovers

    Byelisabeth May 16, 2017 8:46 am

    My recent post featuring beautiful small band, full bust bras left out one amazing UK brand: All Undone. Today, I’m rectifying that error by giving readers a closer look at their designer lingerie and the mission behind the company. Thankfully, there are far more options in the smaller band, bigger cup bra market. And All Undone presents…

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  • life in bras
    Opinion & News

    My Life in Bras: The Ones That Changed Me

    Byelisabeth May 11, 2017 9:14 am

    I’ve spent the majority of my life wearing bras. And the older I get, the more fascinating it is to reflect on this experience. The lingerie world may have changed over the decades, but so have I. This post on my life in bras is more about how bras have altered how I see myself. They have…

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  • bra zone book excerpt
    Bra Wear & Care

    The Bra Zone Book Excerpt: Why I Wrote My Book

    Byelisabeth April 13, 2017 8:29 am

    Today’s post is for those readers who want to know more about my new book. I’m pairing this Bra Zone book excerpt with a small selection of recommended bras from our store. As you’ll see, bra buying isn’t always easy, even when there are many brands and styles available. This brief introduction to The Bra Zone:…

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The Bra Zone book cover
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Recent Posts

  • Ms A London: Because Trans Lives (and Lingerie) Matter
  • Going Semi-Braless: 15 Camisoles with Built-In Bras
  • 14 Curvy Lingerie Gifts for Valentine’s Day
  • 11 Ways Bra Design and Construction Change at DD+
  • Looking Ahead to a Break from Blogging & Social Media
sketch of woman in bra and panties

Until she wrote a book on the subject, Elisabeth Dale didn’t know much about her breasts. She created this site so that readers can find the best products, clothing and surgical options—anything and everything related to bras, breast health, and well-being.

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