reinvent bras

Is it Necessary to Reinvent Bras?

 One claim often made by emerging intimate apparel brands is the need to “reinvent bras.”  For example, here’s a recent quote from a Kickstarter campaign for an ingenious strapless bra: Despite the many technological, engineering and manufacturing developments made during the past century – consider, for example, the development of walking boots, rain jackets or even…

bralette styles

Lingerie Trend Alert: 15 Bralette Styles To Lighten Up Any Bra Wardrobe

You know it’s an official lingerie fashion trend when Victoria’s Secret gets in on the action. They’re making headlines by moving beyond padded cups and offering new bralette styles. But bralette styles aren’t really “new.” (They look more like one of the first modern bra prototypes.) It’s a style that has gone in and out of fashion,…