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  • padded bras
    Bra Wear & Care

    Should Young Girls Wear Padded Bras? Myths About First Bras

    Byelisabeth July 24, 2018 7:50 am

    Some parents were recently critical of Marks & Spencer for marketing padded bras to young girls. But they aren’t the only retailer who has come under attack for offering this bra style to teens and ‘tweens as a first bra. Is it wrong to sell padded bras to developing girls? Some parents have strong opinions on…

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  • bra zone book giveaway
    Bra Wear & Care

    New Year, New Bra Zone Book Giveaway

    Byelisabeth December 28, 2017 9:10 amMay 31, 2025 5:39 pm

    The week between Christmas and New Year is my favorite time of year.  It’s the perfect time to get ready for 2018 by throwing or giving away what no longer serves me. While that may include bad habits, it also applies to some much-loved lingerie. Maybe you’re like me, and hang on too long to some…

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  • life in bras
    Opinion & News

    My Life in Bras: The Ones That Changed Me

    Byelisabeth May 11, 2017 9:14 am

    I’ve spent the majority of my life wearing bras. And the older I get, the more fascinating it is to reflect on this experience. The lingerie world may have changed over the decades, but so have I. This post on my life in bras is more about how bras have altered how I see myself. They have…

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  • first bras
    Lingerie Trends

    15 First Bras for Young Girls, Including Sports Bras

    Byelisabeth May 9, 2016 9:23 am

    First bras for young girls can be difficult to find, fit, and buy. I’ve written on this subject before, but readers still ask: how do you decide which bra style is best? The idea behind the “training bra” was to get a girl used to wearing one. It can be a bit of a shock to…

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  • Yellowberry: First Bras Inspiring Girls To Take Over the World
    Better Know a Brand

    Yellowberry: First Bras Inspiring Girls To Take Over the World

    Byelisabeth March 30, 2016 9:30 am

    Many lingerie brands make first bras for young girls, but Yellowberry takes a unique approach to designing and marketing their products. Megan Grassell started the company as a 17-year-old high school student. She’d been frustrated by the lack of first bra options available to her younger sister. So she decided to make a difference by…

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  • Looking for New Lingerie Brands? 7 Finds From Curvexpo
    Lingerie Trends

    Looking for New Lingerie Brands? 7 Finds From Curvexpo

    Byelisabeth March 2, 2016 8:51 am

    Ever wonder how new lingerie brands make it onto store shelves or hangers? Most meet potential retailers by exhibiting their lines at intimate apparel and clothing trade shows. It exposes them to hundreds of on-line and brick and mortar buyers that might never see or hear about their products. That’s why I attend Curvexpo Lingerie…

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  • Guide to Buying Bras for Tweens and Teens
    Bra Wear & Care

    Guide to Buying Bras for Tweens and Teens

    Byelisabeth April 24, 2014 11:16 am

    Bras for tweens and teens are in the news, thanks to one young woman’s attempt to buy her little sister a first bra. Megan Grassell took her 13-year-old sibling bra shopping and was appalled with what she found. There weren’t many choices outside more mature, sexy lingerie styles. Her frustration turned into a successful Kickstarter…

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  • Buying Your Daughter Her First Bra: Five Do’s and Don’ts
    Bra Wear & Care

    Buying Your Daughter Her First Bra: Five Do’s and Don’ts

    Bythebreastlife May 27, 2012 6:10 pmMay 31, 2025 5:30 pm

    The Real Housewives of New Jersey’s recent bra buying episode prompted me to ask my grown girl what she remembers about buying her first bra. In the controversial RHNJ clip, Teresa Guidice mocks her 10-year old daughter’s body. Gia responds with predictable embarrassment. I wondered if my own daughter recalled how I reacted to her blossoming breast…

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Until she wrote a book on the subject, Elisabeth Dale didn’t know much about her breasts. She created this site so that readers can find the best products, clothing and surgical options—anything and everything related to bras, breast health, and well-being.

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