French lingerie

An Intro to the French Lingerie Aesthetic

I’ve been learning about lingerie for well over a decade now. One of the fascinating parts of that has been discovering how styles differ between countries. What’s popular in one place isn’t necessarily the norm elsewhere. Certain countries have a particularly distinctive lingerie aesthetic. Not surprisingly, France is one of them. And not just because…

Bustiers and Basques: Flattering and Festive

Bustiers and Basques: Flattering and Festive

What are bustiers and basques? The dictionary defines a bustier as a close-fitting strapless bra that you can wear as outerwear. According to the French, it’s merely a longline bra. A basque is longer, and often includes garters or suspenders. But the terms seem interchangeable. And both styles veer into “only for the boudoir” territory,…

Balconette and Demi-Cup Bra Styles: What’s the Difference?

Balconette and Demi-Cup Bra Styles: What’s the Difference?

What’s the difference between a balconette and demi-cup bra styles? That can be tough to figure out since both lingerie brands and retailers seem to supply contradictory information about their features. Some of their websites claim that the demi-cup exposes more of the breast than the balconette, and vice-versa. So it’s no wonder that the…

13 Full-Bust and Plus-Size Bras to Show Off This Season

13 Full-Bust and Plus-Size Bras to Show Off This Season

While I appreciate a great t-shirt bra as much as the next person, my true love is flashy and sparkly bras with real personality. Luckily with layering season coming up and lingerie-inspired fashion still trending, brands have also gotten on board. They’re producing a range of great options for full-busted and full-figured women. These full-bust…

lingerie for older women

How to Sell Lingerie to Baby Boomers: Six Tips for Marketing to Older Women

You may be surprised to learn that Baby Boomers are the second-largest group of bra buyers, after Millennials. And their share of this market is growing at a faster rate than all other generations. One wonders why there aren’t more women of a certain age (52 to 70) appearing in intimate apparel advertising or on…