French lingerie

An Intro to the French Lingerie Aesthetic

I’ve been learning about lingerie for well over a decade now. One of the fascinating parts of that has been discovering how styles differ between countries. What’s popular in one place isn’t necessarily the norm elsewhere. Certain countries have a particularly distinctive lingerie aesthetic. Not surprisingly, France is one of them. And not just because…

breast reduction surgery
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Breast Reduction Surgery or a Better Bra? One Woman’s Choice

Today’s guest blog post is about a choice many large breasted women face: whether to consider cosmetic breast reduction surgery or rely on a better fitting bra. Ellen Lewis, of Lingerie Briefs, provides insight into this decision from the perspective of a full-busted woman and an industry professional.   I’ve been wrestling quite a bit…

reinvent bras

Is it Necessary to Reinvent Bras?

 One claim often made by emerging intimate apparel brands is the need to “reinvent bras.”  For example, here’s a recent quote from a Kickstarter campaign for an ingenious strapless bra: Despite the many technological, engineering and manufacturing developments made during the past century – consider, for example, the development of walking boots, rain jackets or even…

Empreinte

Empreinte Lingerie: Lessons in French Creativity, Skill, and Style

Want to know a fun fact about Empreinte Lingerie? Their headquarters are in Brest, France. It’s where they cut 100% of their bra pieces before they go into production in Breast, Morocco, and Tunisia. While it’s cute to think of wearing bras from Brest, you should know that the French word for breast is “le sein”…

bra power

Bra Power: Liberating, Motivating, and Inspiring

On the heels of International Women’s Day and #DayWithoutAWoman, I want to give a shout out to the much-maligned bra. Contrary to popular belief, women in the United States didn’t burn their bras at any public protest or demonstration. We’ve come a long way since the invention of the first modern bra, too. Back in those days, we…

Better Know a Brand: Expanding Your Bra Knowledge & Options

Better Know a Brand: Expanding Your Bra Knowledge & Options

How’s your bra knowledge? Do you know all the brands and styles available for your size or shape, where to buy them, or how much they cost? How about when it comes to swimwear? There’s a ton of intimate apparel on the market today, designed and manufactured all over the world. The more I know about…