Simone Pérèle: French Lingerie Rules

Simone Pérèle: French Lingerie Rules

What’s so special about French lingerie brand Simone Pérèle? Maybe it’s the approach they take to their design and manufacturing. Simone Pérèle believes there are certain rules women should follow when it comes to lingerie. It’s not those finger-wagging guidelines about how to find the right size or fit, either. They believe the secret to…

An Open Letter to Women: Why Do We Shop at Victoria’s Secret?

An Open Letter to Women: Why Do We Shop at Victoria’s Secret?

An open letter to Victoria’s Secret from a young father went viral this week. He’d heard a rumor (untrue) that the lingerie giant was starting up an underwear line for middle school girls. His concern was how Victoria’s Secret new target market would impact his three year old. Said the Rev. Evan Dolive, “I don’t…

Contour Bras: What They Say About Our Breasts

Contour Bras: What They Say About Our Breasts

A recent display of bras on the pages from a 1979 Victoria’s Secret catalog made me reflect on what lingerie reveals about a woman, from the inside out. The changing breast aesthetic has always been driven by fashion: from the 1920s flapper with a flattened chest to the pointed missile look of the 1950s. Historians…