What’s it take to fill the fashion bra needs of the fuller bust? UK brand Tutti Rouge, a new line of lingerie aimed at the 28-38 band, DD-HH cup crowd, is finding out. Tutti Rouge is the new girl on the small band, big bust market block, having launched their first collection this past Spring….
Ever thought about the science behind intimate apparel trends? I didn’t until I was invited to attend A Comprehensive Taste of Interfilière Paris event in New York, earlier this month.* There I got a preview of some high-tech raw materials — before they’re styled, sewn, and eventually sold as fashionable bras, swimwear, and shapewear. And I…
It’s the end of summer and time for back to school shopping. Whether you’re in high school or headed to college, you might look forward to choosing from the latest fall styles. But none of the adorable new fashions you buy will look their best if they’re worn over tired, ill-fitting bras. So make sure…
There are plenty of ways to figure out a woman’s correct bra size and fit. You can watch on-line instructional videos, read books, use apps, or follow any number of step-by-step bra size guides. Some companies, like Jockey and OptiFit, have created their own unique bra fit kits. These new methods, though, are only useful…
You’ve heard the statistic: 8 out of 10 women wear the wrong size bra. But does it matter? Sometimes the right size bra isn’t the issue. Your bra may fit your breasts in most respects, but not under the outfit you’re wearing. You might have a half dozen bra styles in your lingerie drawer, but…
Would you ever stop wearing bras? I wouldn’t. Media reports this week challenged women to change their bra-wearing habits. These calls for us to go bra-less were based on comments made by a French professor during a radio interview. He claimed to have measured the changing breasts of over 300 “sports” women between the ages…
Ever since Oprah staged her first Bra Intervention, the importance of proper bra fit and sizing has been in the news. But what about bra style? Many women assume they wear the same size across different brands and bra styles. But nothing could be further from the truth. Why? Because: (1) no two bras are…
An open letter to Victoria’s Secret from a young father went viral this week. He’d heard a rumor (untrue) that the lingerie giant was starting up an underwear line for middle school girls. His concern was how Victoria’s Secret new target market would impact his three year old. Said the Rev. Evan Dolive, “I don’t…
How do you store your bras? For years, my idea of bra storage was to fold my bras in half and toss them into the top drawer of my bedroom dresser. Every few months I’d pull it open and find a mess of straps, cups, and panties. Like my lingerie had a wild party behind my…
What goes into a bra—other than your breasts? I pay attention to the right fit but don’t inspect every little detail of the finished products found on the hangers in my favorite lingerie store. What do I need to know about bra construction? I don’t treat my bras as complicated pieces of equipment, despite the engineering…
Until she wrote a book on the subject, Elisabeth Dale didn’t know much about her breasts. She created this site so that readers can find the best products, clothing and surgical options—anything and everything related to bras, breast health, and well-being.
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