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  • bigger boobs
    Opinion & News

    How I Went From Longing for Bigger Boobs to Loving My A-Cups

    ByEmma Thomas November 22, 2018 9:34 am

    I never had to think about my boobs, or lack thereof, until I started high school. One of the most awkward adjustments to high school life was taking swim lessons. Stripping down to a bathing suit in front of my classmates was mortifying, especially since the boys and girls were all together. As we all…

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  • bras don't fit
    Bra Wear & Care

    8 Random Reasons Your Bras Don’t Fit

    Byelisabeth April 18, 2017 8:57 am

    What are the reasons why bras don’t fit? According to some bra fitters, “85% of women are in the wrong size bra.” But that statistic is just a myth and fails to take into account that not all bras are sized or made the same way. So it’s not about finding the one, right size. Most…

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  • bra drawer
    Bra Wear & Care

    5 Ways to Refresh Your Bra Drawer, Plus Giveaway

    Byelisabeth January 3, 2017 8:35 am

    Welcome to the chaotic world of my underwear drawer! It got out-of-control the last few months, what with holiday craziness and last-minute travel. January is a good time to reassess this bra and knicker mess. Dealing with bra drawer chaos is smart since it also gets me back in proper lingerie wear and care habits. So…

    Read More 5 Ways to Refresh Your Bra Drawer, Plus GiveawayContinue

  • A Letter to My 16-Year-Old Self About Breasts
    Opinion & News

    A Letter to My 16-Year-Old Self About Breasts

    Byelisabeth December 7, 2016 9:43 am

    Dear E, Surprised to hear from your 60-year-old self? After several decades of boob ownership, I thought it might be useful to share some advice about breasts. We have them in common, but I don’t feel the same way about them as I did at your age. Bras aren’t everything. You can’t measure your breast self-worth…

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  • The Bra Zone
    Bra Wear & Care

    The Bra Zone: How to Find Your Ideal Size, Style, and Support

    Byelisabeth June 1, 2016 9:29 am

    Does bra-shopping drive you crazy? Do you wear a worn out model even when you know you could use better support? The world of bras has changed. There are more places to buy, multiple ways to size, and dozens of brands and styles from which to choose. There’s also plenty of confusion surrounding bra fit and sizing, and…

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  • 6 Breast News Stories You Can Ignore in 2016
    Opinion & News

    6 Breast News Stories You Can Ignore in 2016

    Byelisabeth February 10, 2016 11:52 am

    I have to apologize in advance for this rant. But I’m angry about some breast news stories reported as factual, or even useful. Chalk it up to my more mature age and a growing impatience with irrelevant information taking up my precious time. I don’t have the energy to comment on the same stories that go…

    Read More 6 Breast News Stories You Can Ignore in 2016Continue

  • bra sizing
    Bra Wear & Care

    Why Is Bra Sizing So F**ked Up and Can Anyone Fix It?

    Byelisabeth April 29, 2015 10:49 am

    Why is bra sizing so complicated and confusing? That’s the question I ask myself while shopping for bras at H&M. There’s an extra layer of crazy to intimate apparel sizing, especially when it’s sold across international markets. And WTF is the only way to describe my frustration with the current bra sizing system. Today’s version of the bra was first introduced at…

    Read More Why Is Bra Sizing So F**ked Up and Can Anyone Fix It?Continue

  • What You Need to Know About Bra Size and Fit
    Bra Wear & Care

    What You Need to Know About Bra Size and Fit

    Byelisabeth July 17, 2013 2:43 pmJune 15, 2025 6:25 pm

    There are plenty of ways to figure out a woman’s correct bra size and fit. You can watch on-line instructional videos, read books, use apps, or follow any number of step-by-step bra size guides. Some companies, like Jockey and OptiFit, have created their own unique bra fit kits. These new methods, though, are only useful…

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  • Forget Bra Sizing: What’s Your Bra Style?
    Bra Wear & Care

    Forget Bra Sizing: What’s Your Bra Style?

    Byelisabeth April 10, 2013 6:30 am

    Ever since Oprah staged her first Bra Intervention, the importance of proper bra fit and sizing has been in the news. But what about bra style? Many women assume they wear the same size across different brands and bra styles. But nothing could be further from the truth. Why? Because: (1) no two bras are…

    Read More Forget Bra Sizing: What’s Your Bra Style?Continue

The Bra Zone book cover
Cosabella

Recent Posts

  • Ms A London: Because Trans Lives (and Lingerie) Matter
  • Going Semi-Braless: 15 Camisoles with Built-In Bras
  • 14 Curvy Lingerie Gifts for Valentine’s Day
  • 11 Ways Bra Design and Construction Change at DD+
  • Looking Ahead to a Break from Blogging & Social Media
sketch of woman in bra and panties

Until she wrote a book on the subject, Elisabeth Dale didn’t know much about her breasts. She created this site so that readers can find the best products, clothing and surgical options—anything and everything related to bras, breast health, and well-being.

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