The Bra Zone

The Bra Zone: How to Find Your Ideal Size, Style, and Support

Does bra-shopping drive you crazy? Do you wear a worn out model even when you know you could use better support? The world of bras has changed. There are more places to buy, multiple ways to size, and dozens of brands and styles from which to choose. There’s also plenty of confusion surrounding bra fit and sizing, and…

bra sizing

Why Is Bra Sizing So F**ked Up and Can Anyone Fix It?

Why is bra sizing so complicated and confusing? That’s the question I ask myself while shopping for bras at H&M. There’s an extra layer of crazy to intimate apparel sizing, especially when it’s sold across international markets. And WTF is the only way to describe my frustration with the current bra sizing system. Today’s version of the bra was first introduced at…

Six Qualities of Good Bra Fitters — Q&A With Industry Expert Ali Cudby

Six Qualities of Good Bra Fitters — Q&A With Industry Expert Ali Cudby

In any business there are some who are better at their job than others. But how do you know you’ve put your boobs in the right hands (or tape measurer) when it comes to proper bra fit? Given all the different styles and brands on the market, it’s hard to know who to trust. You could turn…