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  • repair bras
    Bra Wear & Care

    How to Fix Your Broken Bras — Part 1

    ByEstelle February 6, 2018 9:24 am

    Early in the year feels like the perfect time to refresh your lingerie wardrobe. But before you hit the shops, take a look at what you already own. Do your bras need replacing, or can you repair or modify them? Is it possible to fix broken bras? Elisabeth previously wrote a list of bra hacks…

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  • bra zone book giveaway
    Bra Wear & Care

    New Year, New Bra Zone Book Giveaway

    Byelisabeth December 28, 2017 9:10 amMay 31, 2025 5:39 pm

    The week between Christmas and New Year is my favorite time of year.  It’s the perfect time to get ready for 2018 by throwing or giving away what no longer serves me. While that may include bad habits, it also applies to some much-loved lingerie. Maybe you’re like me, and hang on too long to some…

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  • bras don't fit
    Bra Wear & Care

    8 Random Reasons Your Bras Don’t Fit

    Byelisabeth April 18, 2017 8:57 am

    What are the reasons why bras don’t fit? According to some bra fitters, “85% of women are in the wrong size bra.” But that statistic is just a myth and fails to take into account that not all bras are sized or made the same way. So it’s not about finding the one, right size. Most…

    Read More 8 Random Reasons Your Bras Don’t FitContinue

  • bra zone book excerpt
    Bra Wear & Care

    The Bra Zone Book Excerpt: Why I Wrote My Book

    Byelisabeth April 13, 2017 8:29 am

    Today’s post is for those readers who want to know more about my new book. I’m pairing this Bra Zone book excerpt with a small selection of recommended bras from our store. As you’ll see, bra buying isn’t always easy, even when there are many brands and styles available. This brief introduction to The Bra Zone:…

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  • bra drawer
    Bra Wear & Care

    5 Ways to Refresh Your Bra Drawer, Plus Giveaway

    Byelisabeth January 3, 2017 8:35 am

    Welcome to the chaotic world of my underwear drawer! It got out-of-control the last few months, what with holiday craziness and last-minute travel. January is a good time to reassess this bra and knicker mess. Dealing with bra drawer chaos is smart since it also gets me back in proper lingerie wear and care habits. So…

    Read More 5 Ways to Refresh Your Bra Drawer, Plus GiveawayContinue

  • The Bra Zone
    Bra Wear & Care

    The Bra Zone: How to Find Your Ideal Size, Style, and Support

    Byelisabeth June 1, 2016 9:29 am

    Does bra-shopping drive you crazy? Do you wear a worn out model even when you know you could use better support? The world of bras has changed. There are more places to buy, multiple ways to size, and dozens of brands and styles from which to choose. There’s also plenty of confusion surrounding bra fit and sizing, and…

    Read More The Bra Zone: How to Find Your Ideal Size, Style, and SupportContinue

  • my life in bras
    Bra Wear & Care

    15 Ways My Bra Habits Have Changed Since My 20s

    Byelisabeth December 16, 2015 9:58 amJune 15, 2025 6:26 pm

    I’m a long time bra wearer, so my bra habits are pretty ingrained. Over the years, I’ve shifted my bra buying and wearing routines. I’ve developed a deeper appreciation for and greater love of lingerie. It’s not just because I’ve grown older or wiser (since the first may be true, but the latter is debatable)….

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  • bra sizing
    Bra Wear & Care

    Why Is Bra Sizing So F**ked Up and Can Anyone Fix It?

    Byelisabeth April 29, 2015 10:49 am

    Why is bra sizing so complicated and confusing? That’s the question I ask myself while shopping for bras at H&M. There’s an extra layer of crazy to intimate apparel sizing, especially when it’s sold across international markets. And WTF is the only way to describe my frustration with the current bra sizing system. Today’s version of the bra was first introduced at…

    Read More Why Is Bra Sizing So F**ked Up and Can Anyone Fix It?Continue

  • Six Qualities of Good Bra Fitters — Q&A With Industry Expert Ali Cudby
    Bra Wear & Care

    Six Qualities of Good Bra Fitters — Q&A With Industry Expert Ali Cudby

    Byelisabeth February 4, 2015 10:28 amJune 24, 2025 3:34 pm

    In any business there are some who are better at their job than others. But how do you know you’ve put your boobs in the right hands (or tape measurer) when it comes to proper bra fit? Given all the different styles and brands on the market, it’s hard to know who to trust. You could turn…

    Read More Six Qualities of Good Bra Fitters — Q&A With Industry Expert Ali CudbyContinue

  • bra fit problems
    Bra Wear & Care

    Bra Fit Problems? Get to Know Your Bra Zone

    Byelisabeth November 19, 2014 10:32 am

    Got bra fit problems? It’s not your fault. Sure, women’s breasts are always changing and moving around on our chests. So it’s easy to blame ourselves when a particular bra—even in our correct size—doesn’t fit. But you need to keep in mind the way bras are made, sized, and sold. It turns out we may…

    Read More Bra Fit Problems? Get to Know Your Bra ZoneContinue

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The Bra Zone book cover
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Recent Posts

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  • Looking Ahead to a Break from Blogging & Social Media
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Until she wrote a book on the subject, Elisabeth Dale didn’t know much about her breasts. She created this site so that readers can find the best products, clothing and surgical options—anything and everything related to bras, breast health, and well-being.

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