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  • bras don't fit
    Bra Wear & Care

    8 Random Reasons Your Bras Don’t Fit

    Byelisabeth April 18, 2017 8:57 am

    What are the reasons why bras don’t fit? According to some bra fitters, “85% of women are in the wrong size bra.” But that statistic is just a myth and fails to take into account that not all bras are sized or made the same way. So it’s not about finding the one, right size. Most…

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  • Bra Fit Issues? Know Your Bra Vocabulary
    Bra Wear & Care

    Bra Fit Issues? Know Your Bra Vocabulary

    Byelisabeth May 25, 2016 9:08 am

    Do you have any bra fit issues? How do you explain your concerns to a bra fitter, or to a customer service representative at a department store or lingerie retailer? Sometimes the best information about how well a particular style or bra brand fits is found by reading customer and lingerie blogger reviews. But not everyone uses…

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  • bra sizing
    Bra Wear & Care

    Why Is Bra Sizing So F**ked Up and Can Anyone Fix It?

    Byelisabeth April 29, 2015 10:49 am

    Why is bra sizing so complicated and confusing? That’s the question I ask myself while shopping for bras at H&M. There’s an extra layer of crazy to intimate apparel sizing, especially when it’s sold across international markets. And WTF is the only way to describe my frustration with the current bra sizing system. Today’s version of the bra was first introduced at…

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  • back fat problems
    Bra Wear & Care

    Back Fat Problem? It May Not Be Your Bra

    Byelisabeth August 12, 2014 1:28 pm

    I’ve recently developed a back fat problem. I seem to have more loose skin around the back of my bra band. Got to admit that some of it has to do with the inevitable loss of firmness of my older skin. (Aging’s a bitch, but it beats the alternative.) But I’d also ignored weight training…

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  • wearing the wrong size bra
    Bra Wear & Care

    5 Reasons Why You’re Wearing the Wrong Size Bra

    Byelisabeth February 3, 2014 1:41 pm

    Women are always told that they are wearing the wrong size bra. It’s the constant refrain we hear from bra manufacturers, fitters, and stylists. Oprah tried to solve the problem a couple of times by televising mass bra fittings on her show. But not much has changed over the years. Just recently, lingerie giant Triumph…

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  • What You Need to Know About Bra Size and Fit
    Bra Wear & Care

    What You Need to Know About Bra Size and Fit

    Byelisabeth July 17, 2013 2:43 pmJune 15, 2025 6:25 pm

    There are plenty of ways to figure out a woman’s correct bra size and fit. You can watch on-line instructional videos, read books, use apps, or follow any number of step-by-step bra size guides. Some companies, like Jockey and OptiFit, have created their own unique bra fit kits. These new methods, though, are only useful…

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  • Best Bra Fit: How to Customize Your Bra
    Bra Wear & Care

    Best Bra Fit: How to Customize Your Bra

    Byelisabeth June 5, 2013 7:00 am

    You’ve heard the statistic: 8 out of 10 women wear the wrong size bra. But does it matter? Sometimes the right size bra isn’t the issue. Your bra may fit your breasts in most respects, but not under the outfit you’re wearing. You might have a half dozen bra styles in your lingerie drawer, but…

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  • Forget Bra Sizing: What’s Your Bra Style?
    Bra Wear & Care

    Forget Bra Sizing: What’s Your Bra Style?

    Byelisabeth April 10, 2013 6:30 am

    Ever since Oprah staged her first Bra Intervention, the importance of proper bra fit and sizing has been in the news. But what about bra style? Many women assume they wear the same size across different brands and bra styles. But nothing could be further from the truth. Why? Because: (1) no two bras are…

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Until she wrote a book on the subject, Elisabeth Dale didn’t know much about her breasts. She created this site so that readers can find the best products, clothing and surgical options—anything and everything related to bras, breast health, and well-being.

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