bra sizing

Why Is Bra Sizing So F**ked Up and Can Anyone Fix It?

Why is bra sizing so complicated and confusing? That’s the question I ask myself while shopping for bras at H&M. There’s an extra layer of crazy to intimate apparel sizing, especially when it’s sold across international markets. And WTF is the only way to describe my frustration with the current bra sizing system. Today’s version of the bra was first introduced at…

What You Need to Know About Bra Size and Fit

What You Need to Know About Bra Size and Fit

There are plenty of ways to figure out a woman’s correct bra size and fit. You can watch on-line instructional videos, read books, use apps, or follow any number of step-by-step bra size guides. Some companies, like Jockey and OptiFit, have created their own unique bra fit kits. These new methods, though, are only useful…