One claim often made by emerging intimate apparel brands is the need to “reinvent bras.” For example, here’s a recent quote from a Kickstarter campaign for an ingenious strapless bra: Despite the many technological, engineering and manufacturing developments made during the past century – consider, for example, the development of walking boots, rain jackets or even…
How much should you spend on a bra? That’s a hard number to nail down, since bra prices seem to be all over the place. You can get a push-up molded cup at Walmart for under $10. Victoria’s Secret sells a similar style for $48. Buy from a luxury lingerie brand like LaPerla, and you…
What goes into a bra—other than your breasts? I pay attention to the right fit but don’t inspect every little detail of the finished products found on the hangers in my favorite lingerie store. What do I need to know about bra construction? I don’t treat my bras as complicated pieces of equipment, despite the engineering…
Until she wrote a book on the subject, Elisabeth Dale didn’t know much about her breasts. She created this site so that readers can find the best products, clothing and surgical options—anything and everything related to bras, breast health, and well-being.
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