body positive

“Body Positive:” Still Most Popular Fake Buzzword in Lingerie Industry

Over the past year, we’ve seen one body positive headline after another. The most notable was a viral photoshoot with Lena Dunham and Jemima Kirke for Lonely Lingerie. It showcased the two stars in a series of un-photoshopped images. Another from the new Curvy Kate Scantilly line featured a group of non-traditional models, from women…

Lane Bryant

Lane Bryant Gets One Step Closer to Fat Activism In New Ad Campaign

There’s a lot of talk about body positive ad campaigns these days, as the idea of being “body positive” has become a major selling point for many lingerie and clothing companies. Unfortunately, we tend to see this in the context of the failed “Perfect Body” campaign by Victoria’s Secret or the #AerieREAL campaign. Both are…