Estelle Puleston

Introducing Estelle Puleston of Esty Lingerie

The great thing about my job is learning about lingerie brands, retailers, and bloggers from all over the world. One of those people is Estelle Puleston of Esty Lingerie. I first ran into Esty Lingerie when stumbling across their extensive lingerie blogger database (which I included in my book). It’s a fabulous resource, whether your interest is in…

Dessous London
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Dessous London: A Look at the Future of Intimate Apparel Trade Shows and Lingerie

Ever attended an intimate apparel trade show? It’s part of my job, covering lingerie and swimwear trends and brands. Most of the ones I’ve visited are held in windowless and cavernous venues as long as a football field. It’s an exhausting experience, whether you are a brand, buyer, lingerie blogger or member of the press….

reinvent bras

Is it Necessary to Reinvent Bras?

 One claim often made by emerging intimate apparel brands is the need to “reinvent bras.”  For example, here’s a recent quote from a Kickstarter campaign for an ingenious strapless bra: Despite the many technological, engineering and manufacturing developments made during the past century – consider, for example, the development of walking boots, rain jackets or even…

Writing About Lingerie Doesn’t Mean I Want to Hear Your Sexual Fantasies

Writing About Lingerie Doesn’t Mean I Want to Hear Your Sexual Fantasies

Today I’m addressing something many lingerie bloggers face every day: unwanted and unsolicited sexual messages from male readers. For some reason, complete strangers think that—just because a woman wears, writes about, or reviews lingerie—she has an interest in hearing about someone’s sexual fantasies. Usually, it’s not an issue for me. One of the great perks…