lingerie for older women

How to Sell Lingerie to Baby Boomers: Six Tips for Marketing to Older Women

You may be surprised to learn that Baby Boomers are the second-largest group of bra buyers, after Millennials. And their share of this market is growing at a faster rate than all other generations. One wonders why there aren’t more women of a certain age (52 to 70) appearing in intimate apparel advertising or on…

beyond plus-size

Moving the Goalposts: Is There A World Beyond Plus-Size?

A few weeks ago, Elisabeth sent this article from The Curvy Fashionista with a simple question attached: “What do you think about this?” If you’re not up on the latest plus-size marketing debates, the article covers the founder of Universal Standard arguing that the plus-size term is dead. And that body positivity and size access…

reclaiming my time

5 Great Reasons to Do a Lingerie Photoshoot, No Matter Your Age

Ever thought about doing a lingerie photoshoot? Not as a gift for a partner, be it their birthday or Valentine’s Day. I’m talking about getting out of your comfort zone, embracing vulnerability, and celebrating your one, beautiful feminine self. It can be scary to wear next to nothing for a photographer. But who says you have…

Underneath We Are Women

Underneath We Are Women: The Book Project Celebrating Body Diversity

Earlier this year, I took part in a unique photo shoot for Underneath We Are Women. This project is the brainchild of photographer Amy D. Herrmann, a photographer from Australia. Her goal is to publish 100 images of women from all over the world, plus feature their stories, in a coffee table book. It’s all…

bigger boobs

How I Went From Longing for Bigger Boobs to Loving My A-Cups

I never had to think about my boobs, or lack thereof, until I started high school. One of the most awkward adjustments to high school life was taking swim lessons. Stripping down to a bathing suit in front of my classmates was mortifying, especially since the boys and girls were all together. As we all…