There’s a lot of talk about body positive ad campaigns these days, as the idea of being “body positive” has become a major selling point for many lingerie and clothing companies. Unfortunately, we tend to see this in the context of the failed “Perfect Body” campaign by Victoria’s Secret or the #AerieREAL campaign. Both are…
Every year, I travel to lingerie trade shows to learn more about new products, designs, and brands. Over of the course of attending these events, I’ve met and befriended many industry experts. One of the most articulate, insightful, and knowledgeable among them is Ellen Lewis of Lingerie Briefs. She’s been around long enough to see how the business…
Are you saving the ta-tas this October? How about second base? Maybe you’ll put on an “I love boobies” bracelet or a giant boob costume in support the UK’s Coppafeel campaign. People are asked to participate in October’s breast cancer awareness month by accepting challenges to post photos of their breasts to social media, sometimes…
There are many reasons to fall in love with luxury lingerie brand Fleur of England. First, are the original pieces brought to life by its founder and creative director, Fleur. She draws out every lace detail, oversees all aspects of production, and can be found perfecting and finalizing new colors in her kitchen. (That’s dedication.) Here’s a photo…
I stopped doing formal lingerie trade show coverage a few years ago for reasons that aren’t exactly a secret: much of the stock at shows like Curve looks pretty much the same. Lingerie trends have become less exciting over the past few years, and color palettes have evolved to focus on nothing but the most…
What is The Week in Boob News? I’m not quite sure. But relevant breast-related news seems to get lost in all the social media feeds. So this is my attempt to compile a few stories for my readers, on a (somewhat) regular basis. Please let me know if you think The Week in Boob News…
Just because you’ve reached a certain age, doesn’t mean you have to give up wearing beautiful lingerie. Take it from a woman who participated in her first boudoir shoot at the ripe young age of 59. Still, it can be a challenge to shop for and wear lingerie in your 50s and 60s. You won’t…
The number of blogs featuring lingerie and bra reviews has multiplied over the past few years. They’re all different, too. Some post simple phone selfies while others stage intricate professional photo shoots. They can be found on individual or lingerie retailer websites, and on Tumblr, Pinterest, and Instagram. They’re all over the place. So why should…
Yep, that’s right. Intimate apparel and swimwear brand, Anita, has been in business for 130 years. They’re celebrating their anniversary with a PR campaign featuring images of 130 women from different walks of life wearing their lingerie and swimwear. And that makes perfect sense, given their dedication to serving the scope of women’s intimate apparel needs….
Why is it so hard to find the perfect bra? For starters, no two bras are made or sized the same way. I wear multiple band/letter combinations in different brands and styles (my Bra Zone). Plus boobs are always changing. Maybe some bra styles fit you better during your menstrual cycle. Then again, those may…
Until she wrote a book on the subject, Elisabeth Dale didn’t know much about her breasts. She created this site so that readers can find the best products, clothing and surgical options—anything and everything related to bras, breast health, and well-being.
Copyright © Mammoirs, LLC 2025.
All rights Reserved
Terms & Conditions
All illustrations by Bok Goodall
