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The DD Dilemma: Core-Size vs. Full-Bust Bra Differences

In the lingerie industry, bra sizing is broken down into categories. For example, ‘full bust’ sizing officially starts at a DD cup. Some full-bust brands choose to begin at D. ‘Core sized’ brands, on the other hand, traditionally focus on A-D cups. Nowadays, however, many such brands go up to a DD or even DDD. […]

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best bralettes

The Best Bra Styles to Buy—At Every Age

Many lingerie articles focus on the number of or styles of bras you should own, to create a complete lingerie wardrobe. But materials also matter, as does breast shape. And fashion tastes make a difference. So the recommended best bra styles for one person may not be right for someone else. And then there’s the […]

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lingerie for older women

How to Sell Lingerie to Baby Boomers: Six Tips for Marketing to Older Women

You may be surprised to learn that Baby Boomers are the second-largest group of bra buyers, after Millennials. And their share of this market is growing at a faster rate than all other generations. One wonders why there aren’t more women of a certain age (52 to 70) appearing in intimate apparel advertising or on […]

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Curve NY SS20 Lingerie Trade Show Recap

The Summer edition of Curve NY is one I never miss. I honestly love the colorful and fun touch that brands often add to their Spring/Summer collections. A lot of lingerie labels only show their swimwear at this time of the year, but there is so much more to see. Today I’m walking you through […]

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plunge bras

20 Fabulous Plunge Bras from 32AAA to 50DDD

Temperatures are finally dropping. But there’s still a little time left to flaunt some décolletage before we’re all wrapping up in scarves and polo necks. The best bra to wear with a V-shaped neckline is, of course, a plunge bra. This bra style has an unusually low center-front so that it won’t show under a […]

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